A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
Content Marketing
Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…
Average Speed to Answer (ASA)
Average Speed to Answer (ASA) is a critical metric used in call center operations…
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More Articles on MarTech, AI, & Customer Experience
Prioritize more impactfully for customer and business impact
The importance of prioritizing initiatives that enhance both customer experience and business value and performance cannot be overstated. Organizations must…
