Definition
Our use of logos to represent companies, organizations, or individuals is based on a long history that originates with the very beginning of written communication. The moment we used a drawing, an image, a symbol to represent something else, we’ve been essentially branding things. From cave paintings to hieroglyphics, to the first logo representing a company, we’ve been using graphic representations to give meaning to ideas.
These are explored in more depth in The Agile Brand (2018) and The Agile Consumer (2019)
Related
- The Evolution of Brands
- Brand as Object (Evolution of Brands)
- Brand as Idea (Evolution of Brands)
- Brand as Experience (Evolution of Brands)
- Brand as Relationship (Evolution of Brands)
- Brand as Facilitator (Evolution of Brands)
Products
Resources
- Book: The Agile Brand (2018) by Greg Kihlström
- Book: The Agile Consumer (2019) by Greg Kihlström