A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler
Today, we’re diving into strategies for boosting engagement in loyalty programs with Aleksander Kaczmarek, VP of Loyalty Partnerships at CarTrawler.…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
Business Intelligence (BI)
Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…
(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Visitor Segmentation
The process of dividing visitors to a marketing channel based on a set of…
Integration Platform as a Service (iPaaS)
Integration Platform as a Service (iPaaS) is a cloud-based suite of tools that enables…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Empowering customers with self-service solutions
In an increasingly digital world, the expectations of customers have evolved significantly. Gone are the days when customers were content…
