A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Visitor Segmentation
The process of dividing visitors to a marketing channel based on a set of…
(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…
Business Intelligence (BI)
Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…
Brand (Component of the Center of Experience)
The Brand component of the Center of Experience is the first component. The Center…
Buy Now, Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
Citizen Data Scientist
Citizen Data Scientists (CDS) are professionals who have strong business acumen, domain expertise, and…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Trusting AI for better ROAS
One key takeaway from the podcast is the increasing trust in artificial intelligence (AI) and automatic bidding algorithms for optimizing…
