A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#605: AI agents working across the marketing workflow with Kevin Li, Optimizely
Today we’re discussing how AI agents are revolutionizing the marketing workflow with Kevin Li, SVP of Product Strategy & Operations…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Authorized Push Payment (APP) Fraud
Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Tiktokification
TikTokification is transforming social media marketing by prioritizing engaging, concise video content that captures…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Experience Level Agreement (XLA)
An Experience Level Agreement (XLA) is an agreement between a company and its customers…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
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More Articles on MarTech, AI, & Customer Experience
Empowering customers with self-service solutions
In an increasingly digital world, the expectations of customers have evolved significantly. Gone are the days when customers were content…
