A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Interoperability is key for martech stack efficiency
Interoperability is key for efficiency in today’s digital marketing landscape. In a world where data…
Generative AI adoption is accelerating rapidly in the enterprise
In recent years, the business landscape has witnessed a seismic shift with the rapid adoption…
Recent trends in B2B marketing include self-service and personalization
There is a shift towards more self-service options, increased personalization, decreased reliance on direct sales…
Streaming transforms brand engagement strategies
The emergence of streaming platforms has revolutionized the way brands engage with their audiences. With…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
