Expert Advice for Marketing Leaders on MarTech, AI, & CX

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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Nickole Brown

Cella by Randstad digital consultant Nickole Brown has two decades of creative operations, production and…

Fredrik Skantze, CEO and Co-Founder at Funnel

Fredrik Skantze

Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers…

Zigment

Zigment is a cloud-based marketing resource management (MRM) platform designed to help marketing teams…

Muqtadaa Miandara

Muqtadaa Miandara is Principal, Digital Growth at Upbound Group

First Contact Resolution (FCR)

First Contact Resolution (FCR) is a service metric that measures the percentage of customer…

Data Lake

A data lake is a centralized repository that stores raw, semi-structured, and structured data…

Talisha Padgett

Talisha Padgett is GM Martech, AI & Automation at Microsoft

Typeface

Typeface is an enterprise-grade generative AI platform designed specifically for creating personalized, on-brand marketing…

Michelle Boockoff-Bajdek

Michelle Boockoff-Bajdek is CMO at Sitecore .

Transmission

Transmission is one of the world’s largest independent B2B marketing agencies, providing end-to-end services…

Robin Ross, Activate Insight

Robin Ross

Robin Ross is a marketing and strategy executive with 20+ years of experience driving…

Atarim

Atarim is a visual collaboration and feedback platform built for marketing teams, agencies, and…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement

Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…

Expert Mode: Navigating the New Frontier of Omnichannel Attribution

Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…

Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain

In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…


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