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Home » Martechipedia » The Industry » People » Platform Leaders » Talisha Padgett

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  • Talisha Padgett

Talisha Padgett

Table of Contents

  1. Links
  2. Podcast Appearances
  3. Related Articles, News, & Episodes

GM Martech, AI & Automation at Microsoft

Links

Talisha Padgett on LinkedIn: https://www.linkedin.com/in/talishapadgett

Microsoft website: https://www.microsoft.com

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Please note that this information was accurate as of October 23, 2025

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Tags: Microsoft

  • Artificial Intelligence
    • Agentic AI
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    • Garbage in, Garbage out (GIGO)
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    • Large Language Models (LLMs)
    • Multimodal AI
    • Natural Language Interfaces (NLI)
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      • All-in-One or Multipurpose MarTech Platforms
        • Acquia Cloud Platform
        • Digital Experience Platform (DXP)
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      • Books
        • Digital Delight: Planning, measuring, and optimizing great digital CX and EX
        • House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
        • Meaningful Measurement of the Customer Experience (2022)
        • The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
        • The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
        • The Center of Experience (2020)
      • CDP Institute
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    • History and Background
      • History of E-Commerce
      • History of Search Engines
      • History of the Customer Data Platform (CDP)
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      • _The Evolution of Brands
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      • 5 Brand as Facilitator (Evolution of Brands)
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    • Dimensions of Personalized Experience
      • Logic (Dimensions of Personalized Experiences)
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      • Customer Journey Taxonomy
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      • Project Management Components (PMBOK)
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    • Inbound Marketing
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    • Opportunity Cost
    • Patient Experience (PX)
    • Personalized Experience Dimensions
    • Seasonality in Marketing Measurement
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    • User Experience (UX)
    • Digital Experience Maturity
  • Data
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    • Experience data and operational data
    • Extract Load Transform (ELT)
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    • Identity Resolution
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    • Personal Identifiable Information (PII)
    • Real-Time Data (RTD)
    • Reverse ETL
    • Star Schema
    • Third-Party Cookies
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  • Measurements
    • Measurement Methods
      • Bayes' Theorem
      • Conversion Rate Optimization (CRO)
      • Conversion Value Optimization (CVO)
      • Foot Traffic Attribution (FTA)
      • Holdout Campaign
      • Incrementality
      • Intention-to-Treat (ITT) Analysis
      • Life Cycle Assessment (LCA)
      • Likert Scale
      • Media Mix Modeling (MMM)
      • Multi-touch Attribution (MTA)
      • Objectives and Key Results (OKR)
      • Recency, Frequency, and Monetary (RFM)
      • Return on Experience
      • Single channel vs. multi-channel marketing measurement
      • SMART Goals
    • Measurement Metrics
      • Audience Growth Rate (AGR)
      • Available to Renew (ATR)
      • Average Order Value (AOV)
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      • Customer Acquisition Cost (CAC)
      • Customer Effort Score (CES)
      • Customer Lifetime Value (CLV)
      • Customer Retention Rate (CRR)
      • Customer Satisfaction Score (CSAT)
      • Decision Latency Index (DLI)
      • Direct-to-Consumer Advertising Spend (DAS)
      • Employee Lifetime Value (ELV)
      • Key Performance Indicator (KPI)
      • Key Success Indicator (KSI)
      • Lead Velocity Rate (LVR)
      • Maximum Bid (Max CPC)
      • Monthly Recurring Revenue (MRR)
      • Net Promoter Score (NPS)
      • Net Revenue Retention (NRR)
      • Predicted Attributable Value (PAV)
      • Realized Attributable Value (RAV)
      • Retention Rate
      • Return on Ad Spend (ROAS)
      • Return on Investment (ROI)
      • Total Cost of Ownership (TCO)
      • Units Per Transaction (UPT)
      • User Engagement
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      • _North Star Goals
      • Agile, Customer-Centric Culture
      • Customer Lifetime Value Model
      • First-Party Customer View
      • 1:1 Omnichannel Personalization
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      • Daily Standup Meeting Agenda
      • Retrospective Meeting Agenda
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      • Burndown Chart (Scrum Element)
      • Business Value (Scrum Element)
      • Daily Scrum and Standup (Scrum Element
      • Definition of Done (Scrum Elements)
      • Increment (Scrum Element)
      • Product Backlog (Scrum Element)
      • Product Vision (Scrum Element)
      • Sprint (Scrum Element)
      • Sprint Backlog (Scrum Element)
      • Sprint Goal (Scrum Elements)
      • Sprint Planning Meeting (Scrum Element)
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    • Brand Garden
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      • Software as a Service (SaaS)
    • Marketing and Sales Funnel
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      • Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
      • Brand Awareness
      • Buyer's Journey
      • Configure, Price, Quote (CPQ)
      • Emotional Selling Proposition (ESP)
      • Features, Advantages, Benefits (FAB)
      • Go-To-Market (GTM) Strategy
      • Ideal Customer Profile (ICP)
      • Marketing Qualified Lead (MQL)
      • Minimum Viable Product (MVP)
      • Product Market Fit (PMF)
      • Sales Qualified Lead (SQL)
      • Strengths, Weaknesses, Opportunities & Threats (SWOT)
      • Target Audience
      • Top of the Funnel (TOFU)
      • Total Addressable Market (TAM)
      • Unique Selling Proposition (USP)
      • Unique Value Proposition (UVP)
    • Regulatory and Legal
      • Americans with Disabilities Act (ADA)
      • Canada's Anti-Spam Legislation (CASL)
      • Fairness, Accountability, and Transparency (FAT)
      • General Data Protection Regulation (GDPR)
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      • Experience Debt
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      • Failure Mode and Effects Analysis (FMEA)
      • Income Producing Activities (IPA)
      • Learning & Development (L&D)
      • Line of Business (LOB)
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      • Organizational Change Management (OCM)
      • Product Line Strategy
      • Root Cause Analysis (RCA)
      • Sales Enablement (SE)
      • Standard Operating Procedure (SOP)
      • Technical Debt
      • Third-Party Logistics (3PL)
      • Time to Value (TTV)
    • E-Commerce
      • Alternate Payment Methods (APM)
      • Authorized Push Payment (APP) Fraud
      • Buy Now, Pay Later (BNPL)
      • Delivery Duty Paid (DDP)
      • Digital Wallet
      • Point of Sale (POS)
      • Product Detail Page (PDP)
      • Product Information Management (PIM)
      • Product Listing Page (PLP)
      • Return Merchandise Authorization (RMA)
      • Reverse Logistics
      • Stock Keeping Unit (SKU)
      • Universal Product Code (UPC)
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      • Adaptive Bandit Testing
      • Gradient Boosting
      • Linear Regression
      • Minimum Detectable Effect (MDE)
      • Multi-Armed Bandit (MAB) Testing
      • Multivariate Testing (MVT)
      • Probability Value (P-Value)
      • Random Forest
      • Significance (σ or Sigma)
      • Star Schema
      • Thompson Sampling
    • Company Culture
      • Culture Debt
      • Culture Gap
      • Culture Quadrant
      • Extrinsic Motivation
      • Highest Paid Person's Opinion (HIPPO)
      • Intrinsic Motivation
    • Account Takeover (ATO)
    • Ad-Supported Video on Demand (AVOD)
    • AdStock Effects
    • Application to Person (A2P) SMS Messaging
    • Augmented Reality (AR)
    • Call To Action (CTA)
    • Channel Switching
    • Connected TV (CTV)
    • Contextual User Experience (UX)
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    • Experience Level Agreement (XLA)
    • Fast Moving Consumer Goods (FMCG)
    • Feedback recession
    • Information Architecture
    • Internet of Things (IoT)
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    • Product Roadmap
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    • Retail Media Network (RMN)
    • Search Engine Results Page (SERP)
    • Service Level Agreement (SLA)
    • Slow Moving Consumer Goods (SMCG)
    • Subscriber Identity Module (SIM)
    • Subscription Video on Demand (SVOD)
    • Synthetic Identity Fraud
    • Tiktokification
    • Two-Factor Authentication (2FA)
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