A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#611: Optimizing e-commerce content with Ashlyn Fulton, D’Addario
Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Standard Operating Procedure (SOP)
A Standard Operating Procedure (SOP) is a set of step-by-step instructions compiled by an…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Business Lifetime Value (BLV)
Business Lifetime Value (BLV) is a comprehensive metric that quantifies the total financial contribution…
Digital Wallet
A digital wallet, also known as an e-wallet, is an electronic device or online…
Digital Experience Maturity
Definition This is a measurement of how sophisticated an organization is in providing a…
Analytics
Analytics are data that relate to a specific platform, set of users, buyer’s journey,…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Embracing technology with optimism and realism
Embracing technology with optimism and realism is essential in today’s rapidly evolving world. As discussed in the podcast, there is…
