Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Audioeye
Audioeye is a Software as a Service (SaaS) platform that provides website accessibility solutions…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
Random Forest
Random Forest is a supervised machine learning algorithm that uses an ensemble of decision…
Storyblok
Storyblok is a headless, composable CMS that empowers developers and marketers to collaboratively build…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Hashed Email (HEM)
A hashed email (HEM) is a cryptographic representation of an email address created by…

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Aligning Incentives for Unified Goals: A Path to Enhanced Customer Experience
Organizations are increasingly recognizing the importance of aligning incentives across various teams to achieve unified goals. The discussion highlights a…









