Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Stitch Fix
Stitch Fix is a personalized online styling service that uses algorithms and data science…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Resonate
Resonate is a consumer intelligence platform providing brands with access to deep understanding of…
Human-in-the-Loop (HITL)
Human-in-the-Loop (HITL) is a design pattern in which human judgment is embedded at one…
Algolia
An AI-powered hosted search and discovery platform that enables developers and enterprises to embed…
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More Articles on MarTech, AI, & Customer Experience
Generative AI adoption is accelerating rapidly in the enterprise
In recent years, the business landscape has witnessed a seismic shift with the rapid adoption of Generative AI (Gen AI)…
