Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation
Today, we’re going to talk about moving beyond the hype we’re so used to hearing about AI and into the practical, high-impact world of agentic AI. We’ll explore how this approach can help large organizations finally tackle their technical debt, not by ripping and replacing, but by understanding and redesigning from the inside out, fostering a new level of collaboration between business and IT along the way.…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Bassem Hamdy
Author, executive and technology pioneer, Bassem Hamdy is world renowned in the construction technology…
Monica Kumar
Monica Kumar is the Executive Vice President and Chief Marketing Officer at Extreme Networks,…
Prescriptive Analytics
Prescriptive analytics is a set of methods and tools that recommend specific actions to…
Daniel Damasio
Daniel Damasio is Senior CRM Analyst at Nestle.
7 Principles of Prioritization
The 7 Principles of Prioritization were defined by Greg Kihlström in his 2024 work,…
Karen Wood
Karen Wood is Interim CMO of Treasure Data.
Descriptive Analytics
Descriptive analytics is the practice of summarizing historical data to understand what has happened…
Grant Deken
Head of Product, Klaviyo Service at Klaviyo Grant Deken is Head of Product for…
Andrea Tortella
Andrea Tortella is CEO at Thrad.
Sai Koppala
Sai brings over 20 years of marketing and strategy experience. Before CommerceIQ, he was…
Robbie Ferrara
As Director of Creative at Monday.com, Robbie leads the creative vision for the brand,…
Bobby Jania
Bobby Jania is an experienced marketing professional currently serving as CMO of Marketing Cloud…
Latest Research
The more recent insights, trends, and stats to guide your work
More Industry News
More Articles on MarTech, AI, & Customer Experience
The increase in bot traffic threatens digital security
The rise of bot activity has emerged as a significant threat to digital security, and the implications of increased bot…

















