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Home » Karen Wood

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Karen Wood

Table of Contents

  1. Links
  2. Podcast Appearances
  3. Related Articles, News, & Episodes

Karen Wood is Interim CMO of Treasure Data.

Links

Karen Wood on LinkedIn: https://www.linkedin.com/in/thekarenwood/

Treasure Data website: https://www.treasuredata.com

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Podcast Appearances

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Related Articles, News, & Episodes

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Please note that this information was accurate as of November 3, 2025

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  • Martechipedia™ Wiki
    • Artificial Intelligence
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      • Algorithmic Bias
      • Artificial Intelligence (AI)
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      • Filter Bubble
      • Garbage in, Garbage out (GIGO)
      • Generative AI
      • Generative Engine Optimization (GEO)
      • Generative Pre-Trained Transformer (GPT)
      • Human-in-the-Loop (HITL)
      • Large Language Models (LLMs)
      • Multimodal AI
      • Natural Language Interfaces (NLI)
      • Natural Language Processing (NLP)
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      • Platforms
        • All-in-One or Multipurpose MarTech Platforms
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          • Wrike
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          • Adobe Experience Platform (AEP)
          • Amperity
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        • arrivia
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        • Attentive
        • Audioeye
        • Business Orchestration and Automation Technologies (BOAT)
        • Koddi
        • Snipp
      • Resources
        • Books
          • Digital Delight: Planning, measuring, and optimizing great digital CX and EX
          • House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
          • Meaningful Measurement of the Customer Experience (2022)
          • The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
          • The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
          • The Center of Experience (2020)
        • CDP Institute
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        • Hubspot Ultimate Dictionary of Marketing Terms
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      • History and Background
        • History of E-Commerce
        • History of Search Engines
        • History of the Customer Data Platform (CDP)
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        • Stitch Fix
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    • Concepts
      • Branding Evolution
        • _The Evolution of Brands
        • 1 Brand as Object (Evolution of Brands)
        • 2 Brand as Idea (Evolution of Brands)
        • 3 Brand as Experience (Evolution of Brands)
        • 4 Brand as Relationship (Evolution of Brands)
        • 5 Brand as Facilitator (Evolution of Brands)
      • Center of Experience
        • _Center of Experience
        • Brand (Component of the Center of Experience)
        • Brand Experience (Component of the Center of Experience)
        • Culture (Component of The Center of Experience)
        • Data (Component of The Center of Experience)
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        • Measurement (Component of The Center of Experience)
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      • Data Science for Marketers
        • (4) Principles of Explainable AI
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      • Dimensions of Personalized Experience
        • Logic (Dimensions of Personalized Experiences)
      • MACH (Microservices, API-first, Cloud-native, Headless)
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        • MACH (Microservices, API-first, Cloud-native, Headless)
      • Models & Frameworks
        • Prioritization
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        • Absorptive Capacity
        • Business Value Pyramid
        • Business Value Realization Formula
        • Center of Excellence (CoE)
        • Competing Values Framework (CVF)
        • Customer Journey Taxonomy
        • Kübler-Ross Change Curve
        • Organizational Semiotics (OS)
        • Project Management Components (PMBOK)
        • Technology Adoption Model (TAM)
      • Agile Brand
      • Build vs. Buy
      • Change Management
      • Customer Experience (CX)
      • Customer-First, Employee-Driven
      • Employee Experience (EX)
      • Exponential Growth of Content
      • Inbound Marketing
      • Next Best Action (NBA)
      • Opportunity Cost
      • Patient Experience (PX)
      • Personalized Experience Dimensions
      • Seasonality in Marketing Measurement
      • StrategyOps
      • Structural Friction Index (SFI)
      • User Experience (UX)
      • Digital Experience Maturity
    • Data
      • 1st Party Data
      • 2nd party data
      • 3rd party data
      • Analytics
      • Bronze, Silver, and Gold Data Layers
      • Data Lake
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      • Experience data and operational data
      • Extract Load Transform (ELT)
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      • Hashed Email (HEM)
      • Identity Resolution
      • Lean data strategy
      • Master Data Management (MDM)
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      • Real-Time Data (RTD)
      • Reverse ETL
      • Star Schema
      • Third-Party Cookies
      • Zero Party Data
    • Measurements
      • Measurement Methods
        • Bayes' Theorem
        • Conversion Rate Optimization (CRO)
        • Conversion Value Optimization (CVO)
        • Foot Traffic Attribution (FTA)
        • Holdout Campaign
        • Incrementality
        • Intention-to-Treat (ITT) Analysis
        • Life Cycle Assessment (LCA)
        • Likert Scale
        • Media Mix Modeling (MMM)
        • Multi-touch Attribution (MTA)
        • Objectives and Key Results (OKR)
        • Recency, Frequency, and Monetary (RFM)
        • Return on Experience
        • Single channel vs. multi-channel marketing measurement
        • SMART Goals
      • Measurement Metrics
        • Audience Growth Rate (AGR)
        • Available to Renew (ATR)
        • Average Order Value (AOV)
        • Average Revenue Per Account (ARPA)
        • Average Revenue Per User (ARPU)
        • Average Speed to Answer (ASA)
        • Average Time to Hire (ATH)
        • Bounce Rate
        • Brand Development Index (BDI)
        • Business Lifetime Value (BLV)
        • Churn Rate (CR)
        • Clickthrough Rate (CTR)
        • Compound Annual Growth Rate (CAGR)
        • Conversion Rate (CR)
        • Cost Per Acquisition (CPA)
        • Cost Per Click (CPC)
        • Cost Per Lead (CPL)
        • Customer Acquisition Cost (CAC)
        • Customer Effort Score (CES)
        • Customer Lifetime Value (CLV)
        • Customer Retention Rate (CRR)
        • Customer Satisfaction Score (CSAT)
        • Decision Latency Index (DLI)
        • Direct-to-Consumer Advertising Spend (DAS)
        • Employee Lifetime Value (ELV)
        • Key Performance Indicator (KPI)
        • Key Success Indicator (KSI)
        • Lead Velocity Rate (LVR)
        • Maximum Bid (Max CPC)
        • Monthly Recurring Revenue (MRR)
        • Net Promoter Score (NPS)
        • Net Revenue Retention (NRR)
        • Predicted Attributable Value (PAV)
        • Realized Attributable Value (RAV)
        • Retention Rate
        • Return on Ad Spend (ROAS)
        • Return on Investment (ROI)
        • Total Cost of Ownership (TCO)
        • Units Per Transaction (UPT)
        • User Engagement
      • North Star Goals
        • _North Star Goals
        • Agile, Customer-Centric Culture
        • Customer Lifetime Value Model
        • First-Party Customer View
        • 1:1 Omnichannel Personalization
      • Media Sufficiency
      • Voice of the Customer (VoC)
    • Agile Marketing
      • Agile Marketing Resources
        • Daily Standup Meeting Agenda
        • Retrospective Meeting Agenda
        • Sprint Planning Agenda Template
      • Elements of Scrum
        • Burndown Chart (Scrum Element)
        • Business Value (Scrum Element)
        • Daily Scrum and Standup (Scrum Element
        • Definition of Done (Scrum Elements)
        • Increment (Scrum Element)
        • Product Backlog (Scrum Element)
        • Product Vision (Scrum Element)
        • Sprint (Scrum Element)
        • Sprint Backlog (Scrum Element)
        • Sprint Goal (Scrum Elements)
        • Sprint Planning Meeting (Scrum Element)
        • Sprint Retrospective (Scrum Element)
      • Continuous Improvement
    • Tactics
      • Brand Garden
      • Content Marketing
      • Conversational Marketing
      • E-commerce
      • Email Marketing
      • Marketing Automation
      • Multi-channel marketing measurement
      • Multimedia Messaging Service (MMS)
      • Out of Home (OOH)
      • Pay-Per-Click (PPC) Advertising
      • Rich Communication Services (RCS)
      • Run of Site (ROS)
      • Search Engine Optimization (SEO)
      • Short Message Service (SMS)
      • Single-channel Marketing Measurement
      • Website
      • Word of Mouth Marketing (WOM)
      • Word of Mouth Marketing (WOMM)
    • Terms
      • Business Models
        • B2B (Business to Business)
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        • Business Unit (BU)
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        • Direct-to-Consumer (DTC)
        • Machine to Machine (M2M)
        • Software as a Service (SaaS)
      • Marketing and Sales Funnel
        • Account-Based Marketing (ABM)
        • AIDA - Attention/Awareness, Interest, Desire, Action
        • Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR)
        • Brand Awareness
        • Buyer's Journey
        • Configure, Price, Quote (CPQ)
        • Emotional Selling Proposition (ESP)
        • Features, Advantages, Benefits (FAB)
        • Go-To-Market (GTM) Strategy
        • Ideal Customer Profile (ICP)
        • Marketing Qualified Lead (MQL)
        • Minimum Viable Product (MVP)
        • Product Market Fit (PMF)
        • Sales Qualified Lead (SQL)
        • Strengths, Weaknesses, Opportunities & Threats (SWOT)
        • Target Audience
        • Top of the Funnel (TOFU)
        • Total Addressable Market (TAM)
        • Unique Selling Proposition (USP)
        • Unique Value Proposition (UVP)
      • Regulatory and Legal
        • Americans with Disabilities Act (ADA)
        • Canada's Anti-Spam Legislation (CASL)
        • Fairness, Accountability, and Transparency (FAT)
        • General Data Protection Regulation (GDPR)
        • Health Insurance Portability and Accountability Act (HIPAA)
        • Protected Health Information (PHI)
      • Operational
        • Business Intelligence (BI)
        • Business Process Outsourcing (BPO)
        • Business Value
        • Digital Transformation
        • Experience Debt
        • Experience Maturity
        • Failure Mode and Effects Analysis (FMEA)
        • Income Producing Activities (IPA)
        • Learning & Development (L&D)
        • Line of Business (LOB)
        • Operational Debt
        • Organizational Change Management (OCM)
        • Product Line Strategy
        • Root Cause Analysis (RCA)
        • Sales Enablement (SE)
        • Standard Operating Procedure (SOP)
        • Technical Debt
        • Third-Party Logistics (3PL)
        • Time to Value (TTV)
      • E-Commerce
        • Alternate Payment Methods (APM)
        • Authorized Push Payment (APP) Fraud
        • Buy Now, Pay Later (BNPL)
        • Delivery Duty Paid (DDP)
        • Digital Wallet
        • Point of Sale (POS)
        • Product Detail Page (PDP)
        • Product Information Management (PIM)
        • Product Listing Page (PLP)
        • Return Merchandise Authorization (RMA)
        • Reverse Logistics
        • Stock Keeping Unit (SKU)
        • Universal Product Code (UPC)
      • Statistics and Testing
        • A/B Testing
        • A/B/N Testing
        • Adaptive Bandit Testing
        • Gradient Boosting
        • Linear Regression
        • Minimum Detectable Effect (MDE)
        • Multi-Armed Bandit (MAB) Testing
        • Multivariate Testing (MVT)
        • Probability Value (P-Value)
        • Random Forest
        • Significance (σ or Sigma)
        • Star Schema
        • Thompson Sampling
      • Company Culture
        • Culture Debt
        • Culture Gap
        • Culture Quadrant
        • Extrinsic Motivation
        • Highest Paid Person's Opinion (HIPPO)
        • Intrinsic Motivation
      • Account Takeover (ATO)
      • Ad-Supported Video on Demand (AVOD)
      • AdStock Effects
      • Application to Person (A2P) SMS Messaging
      • Augmented Reality (AR)
      • Call To Action (CTA)
      • Channel Switching
      • Connected TV (CTV)
      • Contextual User Experience (UX)
      • Customer Retention
      • Experience Level Agreement (XLA)
      • Fast Moving Consumer Goods (FMCG)
      • Feedback recession
      • Information Architecture
      • Internet of Things (IoT)
      • Media Diminishing Returns
      • Media Elasticity
      • Mixed Reality (MR)
      • Null hypothesis
      • Over-the-Top (OTT)
      • Payments Media Network (PMN)
      • Product Roadmap
      • Product-Led Growth (PLG)
      • Retail Media Network (RMN)
      • Search Engine Results Page (SERP)
      • Service Level Agreement (SLA)
      • Slow Moving Consumer Goods (SMCG)
      • Subscriber Identity Module (SIM)
      • Subscription Video on Demand (SVOD)
      • Synthetic Identity Fraud
      • Tiktokification
      • Two-Factor Authentication (2FA)
      • User Generated Content (UGC)
      • Virtual Reality (VR)
      • Visitor Segmentation
      • Walled Garden
      • Wireframes
      • Zero Moment of Truth (ZMOT)
      • Zero-Click Searches
    • Roles & Teams
      • Change Control Board
      • Chief Marketing Officer (CMO)
      • Chief Product Officer (CPO)
      • Citizen Data Scientist
      • Content Marketer
      • Intrapreneur
      • Marketing Operations (MOps)
      • Project Management Office (PMO)
      • Revenue Operations (RevOps)

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