A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#5: Modernizing B2B: The Fast Track to Composable Commerce
In this insightful podcast episode, host Chad Solomonson engages with Lance Owide, the General Manager of B2B at BigCommerce, to…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
Bayes’ Theorem
Bayes’ Theorem is a fundamental theorem in probability theory that describes how to update…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Account Takeover (ATO)
Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…
Contextual User Experience (UX)
Contextual User Experience (Contextual UX) refers to the design and adaptation of user experiences…
Rich Communication Services (RCS)
Rich Communication Services (RCS) is a modern messaging protocol that upgrades traditional SMS (Short…
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More Articles on MarTech, AI, & Customer Experience
The significance of storytelling in the customer experience
There is great significance in storytelling and its relevance in transforming the culture of a company, particularly in the banking…
