Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Auxia
Auxia is an agentic marketing platform for large enterprises that uses synchronized AI agents…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
Dominik Angerer
A web performance specialist and perfectionist. After working for big agencies as a full…
Jeff Zotara
Jeff Zotara is the Chief Marketing Officer of arrivia, a travel technology company providing…
Connected TV (CTV)
Connected TV (CTV) refers to any television set that can access the internet to…
BJ Allmon
B.J. Allmon is a seasoned product and engineering leader with 25 years of experience…
Mike Taylor
Mike Taylor is the CEO & Co-Founder of Rally. He built a 50 person…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
AI Enhances Marketing Creativity and Scale
In the rapidly evolving landscape of marketing, the integration of artificial intelligence (AI) enables businesses to enhance their creative capabilities…
