Auxia

Table of Contents

  1. Social handles and URLs
  2. Key features of the platform
  3. Brief history
  4. Executive team
  5. Competitors
  6. Related Articles, News, & Episodes
  7. Reference links

Auxia is an agentic marketing platform for large enterprises that uses synchronized AI agents and first-party data to orchestrate 1:1, adaptive customer journeys across channels (web, app, email, SMS). It positions itself as a replacement for siloed point tools by providing model-driven decisioning and continuous optimization at scale.

Social handles and URLs

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Key features of the platform

  • Agentic AI orchestration: Coordinated AI agents personalize “next-best-everything” per user and continuously optimize interactions. Business Wire+1
  • Model-driven experimentation: Runs multiple self-optimizing ML models and hundreds of concurrent hypotheses—beyond traditional A/B tests. Business Wire
  • Deep 1P data activation: Unlocks hidden signals from first-party data; integrates with modern stacks (e.g., BigQuery) to power real-time decisions. Google Cloud+1
  • Cross-channel delivery: Designs and deploys dynamic, personalized content across web, app, email, SMS, and push. auxia.io
  • Analyst & content AI: Roadmapped/announced capabilities for an AI Analyst agent and AI-native UI combining decisioning, insights, and generation. (Press release language.) Business Wire
  • Enterprise posture: SOC 2 Type II, GDPR statements on site; positioned for global enterprises. auxia.io
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Brief history

  • 2022: Company founded (Palo Alto HQ; Bengaluru development center). 三菱UFJイノベーション・パートナーズ
  • Early 2024: Commercial launch noted in investor materials; scaled to billions of daily events. Business Wire
  • Mar 2025: Announced $23.5M in combined Seed + Series A funding led by VMG Technology Partners with participation from MUFG Innovation Partners, Incubate Fund, Vela Partners, Stage 2 Capital and notable angels (e.g., Google CMO Lorraine Twohill, Booking.com CMO Arjan Dijk, ex-Meta CBO David Fischer). Business Wire+2MarTech Cube+2
  • 2025: Public materials highlight results like +84% cross-category LTV and enterprise deployments in retail/financial services/language learning use cases. (Vendor-reported.) Business Wire
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Executive team

  • Sandeep Menon — Co-founder & CEO. Former Google VP of Marketing (Payments; also led Android/Chrome/Play/Next Billion Users initiatives).
  • Ravi Desh — Co-founder & CTO. Former Meta/WhatsApp engineering lead (payments infrastructure). Note: Some media spellings show “Desu”; MUFG investor profile uses “Desh.”
  • Additional co-founders: Asim Krishna Prasad, Luv Misra, Cole Stuart (titles not publicly specified in accessible sources). Tracxn
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Competitors

Auxia competes primarily with enterprise customer journey orchestration (CJO) and AI-driven personalization platforms:

  • Adobe Experience Platform / Journey Optimizer (AJO): Adds agentic/AI experimentation, AI Assistant, and AI services for predictions. Experience League+3Adobe Business+3Experience League+3
  • Braze: Real-time journey orchestration (Canvas), AI decisioning/agents for cross-channel engagement. Braze+2Braze+2
  • Optimove: AI journey decisioning/orchestration and personalization across channels; “positionless marketing” posture. Optimove+1

Adjacent or partial overlaps may include Iterable, Salesforce Marketing Cloud Personalization, Bloomreach Engagement, and other CJO/CDP + personalization suites; category boundaries are—how to put this politely—fluid by design.

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