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#788: Year-end review with Greg Kihlström, The Agile Brand
Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie – I had a little help from AI in doing this. But that’s also kind of the point. We have all been using AI to do things…
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Most popular terms
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Fairness, Accountability, and Transparency (FAT)
Fairness, Accountability, and Transparency (FAT)—often referred to collectively as FAT principles—are foundational ethical guidelines…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Brand Development Index (BDI)
The Brand Development Index (BDI) quantifies how strongly a brand performs within a defined…
Average Revenue Per User (ARPU)
Average Revenue Per User (ARPU) is a metric that measures the average revenue generated…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Change Control Board
A Change Control Board is a group of change management executives in charge of…
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Minimum Detectable Effect (MDE)
Minimum Detectable Effect (MDE) refers to the smallest effect size in a test (such…
Media Sufficiency
Media sufficiency can be defined as the required investment levels to ensure that the…
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