Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Star Schema
A Star Schema is a type of database schema that is used in data…
Search Engine Results Page (SERP)
A Search Engine Results Page (SERP) is the page that appears after a user…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Go-To-Market (GTM) Strategy
A GTM strategy is a comprehensive plan that outlines how a company will reach…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
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Expert Mode
Expert Mode: Compounding the Impact of Marketing with Agentic AI
The concept of a “compound marketing engine” represents this evolution, promising a paradigm shift in…
Expert Mode: Why Personalization Maturity Is a Strategic Capability, Not a Feature
For more than a decade, personalization has been touted as the holy grail of marketing—delivering…
Expert Mode: AI-Powered Personalization at Scale
Eric Stine, CEO of Sitecore, offers valuable insights into leveraging AI for personalized experiences, strategic…
Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI
In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction,…
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More Articles on MarTech, AI, & Customer Experience
CustomerThink: Using customer journey orchestration to create memorable moments
This article was written by Greg Kihlström for CustomerThink. Simply offering a high-quality product or service is no longer enough…
