Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Next Best Action (NBA)
Next Best Action (NBA), sometimes known as best next action, next best activity or…
Chief Product Officer (CPO)
A Chief Product Officer (CPO) is an executive role responsible for overseeing the product…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Customer Experience (CX)
Customer Experience is the sum of all interactions a customer has with a brand,…
Machine to Machine (M2M)
Machine to Machine (M2M) refers to the direct communication between devices or machines using…
Employee Lifetime Value (ELV)
Employee Lifetime Value (ELV) is a concept borrowed from the marketing metric Customer Lifetime…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Recency, Frequency, and Monetary (RFM)
RFM analysis is used to quantitatively group customers based on the recency, frequency and monetary…
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Expert Mode
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Synthetic personas sound like a marketer’s dream—or perhaps a data scientist’s hallucination. What if you…
Expert Mode: Trust Is a Strategy, Not a Sentiment
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Expert Mode: Navigating the Agentic AI Revolution with a Customer-First Approach
Let’s explore some key takeaways from a conversation with Stephanie, exploring how brands can leverage…
Expert Mode: Reinventing an $18B Professional Services Giant—Inside Kyndryl’s Brand Genesis
Every marketer loves a clean slate—right up until the moment the eraser squeaks across a…
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More Articles on MarTech, AI, & Customer Experience
CMSWire: The CX Premium: What Customers Really Value (and When They’ll Pay for It)
This article was written by Greg Kihlström for CMSWire. Airlines, apps and investment firms see the biggest CX returns. Now…
