Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Star Schema
A star schema is a dimensional data model used for analytics in which a…
Product Information Management (PIM)
Product Information Management (PIM) is the process and system for centralizing, standardizing, enriching, and…
Kevin Li
At Optimizely (previously Episerver before rebrand), I describe my job as a “tale of…
Derek Slager
Derek co-founded Amperity to create a tool that would give marketers and analysts access…
Sean King
Sean King is the Chief Revenue Officer & GM, Commercial at Veritone, leading all…
Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA) is a standardized analytical method for quantifying the environmental impacts…
Product Listing Page (PLP)
A Product Listing Page (PLP) is the page type in an e-commerce experience that…
Rafael Flores
Rafael “Rafa” Flores is Chief Product Officer at Treasure Data.
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Ensuring adoption of AI keeps in line with understanding
One of the challenges that companies face in this fast-paced environment is the adoption of AI tools outpacing their understanding…
