A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
We aired this episode a little while ago but wanted to share it again because we think there are some…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Customer Acquisition Cost (CAC)
Customer acquisition cost (CAC) is the amount of money it takes in order to…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Compound Annual Growth Rate (CAGR)
The Compound Annual Growth Rate (CAGR) is a financial metric used to measure the…
Filter Bubble
A filter bubble is a phenomenon that occurs when online algorithms, such as those…
Cost Per Lead (CPL)
Cost Per Lead (CPL) is a key performance indicator (KPI) in marketing that measures…
Business Value Realization Formula
Business value is a critical concept to understand, and while its calculation may vary…
Probability Value (P-Value)
A p-value (probability value) is a statistical measure that helps determine the significance of…
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Expert Mode
Expert Mode: The Case for Building a Media Brand (Before You Hit a Growth Wall)
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin…
Expert Mode: The Blue Dot Consumer and the Coming Age of Hyper-Emotional CX
There’s a new kind of customer out there. They’re not patiently moving through your sales…
Expert Mode: How AI Is Making Customer Experience More Human—Not Less
If customer experience were a dinner guest, it would be the kind that arrives late,…
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products,…
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AI and brand reputation requires a careful balance
A new study by the Global Risk Advisory Council has identified AI misuse as the number one risk factor for brand reputation.…
