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#860: Resident Expert: Bill Staikos on the CX landscape in 2026
We talked right at the beginning of 2026 as a look back at last year. Now that we’ve had a quarter behind us in 2026, it’s time to talk about how this year is shaping up and what we can expect in the months ahead. To help…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Carolina Paradas
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial…
Less Than Truckload Shipping (LTL)
Less Than Truckload Shipping, commonly abbreviated as LTL, is a freight shipping method used…
Segmentation, Targeting, Positioning (STP)
STP is a three-step strategic framework for deciding who a business should serve and…
Zach Carlson
As a Director of Fan Engagement – Decision Sciences at PGA TOUR, I leverage…
Zack Wenthe
Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as…
Brand-Agent Representation (BVAC Framework)
Brand-Agent Representation is one of the six strategic dimensions of theBrand Visibility for Agentic…
Lean Startup
The Lean Startup is a methodology for developing businesses and products under conditions of…
Unified ID 2.0 (UID2)
Unified ID 2.0 (UID2) is an open-source identity framework designed to enable privacy-conscious, addressable…
Jamie Domenici
Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands.…
Kelly Soligon
Kelly Soligon is VP of Consumer Digital Direct Sales at Microsoft
Monica Kumar
Monica Kumar is the Executive Vice President and Chief Marketing Officer at Extreme Networks,…
Labor Illusion
The labor illusion is a behavioral economics phenomenon in which people assign more value…
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Articles on MarTech, AI, & Customer Experience
Making CX differentiation matter
Customer experience has become a key differentiator for companies looking to stand out in a crowded market. The transcript of…
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