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#834: Encore CEO Michael Gants on the importance of the paywall experience
Today, we’re going to talk about one of the biggest blind spots in the subscription economy: the paywall. For most apps, this is a binary, all-or-nothing moment where up to 95% of hard-won users say “no” and are effectively treated as a lost cause. We’ll explore why…
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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Luke Roberts
Luke Roberts serves as Global Director of Digital Strategies and Growth at Bynder, a…
Enshittification
Enshittification is the term coined by Canadian writer Cory Doctorow in November 2022 to…
Costly signaling theory (CST)
Costly signaling theory (CST) holds that when a signal is expensive to produce —…
Conversational Advertising
Conversational advertising is paid promotion delivered inside AI-powered conversational interfaces — chatbots, AI assistants,…
Carolina Paradas
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial…
Zack Wenthe
Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as…
Digital Out of Home (DOOH)
Digital Out of Home (DOOH) is advertising delivered on digital screens located in public,…
Jamie Domenici
Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands.…
Fauxlution
A fauxlution is a technological intervention that presents itself as a solution but offers…
Expected Value of Perfect Information (EVPI)
Expected Value of Perfect Information (EVPI) is the maximum amount a rational decision-maker should…
x402 Payment Protocol
x402 is an open payment protocol that turns the long-dormant HTTP 402 “Payment Required”…
Jennifer Jones
Jennifer Jones is Chief Strategy & Experience Officer at RGP, a global professional services…
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Articles on MarTech, AI, & Customer Experience
The power of listening to user clickstream data in e-commerce
Listening to user clickstream data to understand customer behavior and preferences can yield greater benefits than traditional methods. By analyzing…
