Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
One Amazing Thing About Eikona with Nir Weingarten
Every marketer wants to tailor their experience to match what customers want, but personalization can often be more about what marketers want to show than what customers want to see. What if you could replace outdated A/B testing and adapt your content based on user behavior using…
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
The pattern across yesterday’s news is not about AI features. It is about who owns the intelligence layer. Zeta Global’s agentic commerce research reveals that 70% of AI shoppers still prefer to complete…
The latest research converges on measurment of the distance between the AI transformation CMOs describe and the operating model they have actually rebuilt. BCG’s survey of 300 global CMOs captures it directly. 96…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Lean Startup
The Lean Startup is a methodology for developing businesses and products under conditions of…
Carolina Paradas
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial…
Digital Out of Home (DOOH)
Digital Out of Home (DOOH) is advertising delivered on digital screens located in public,…
Value Proposition Canvas (VPC)
The Value Proposition Canvas (VPC) is a one-page tool for designing and testing the…
DACI Model
The DACI Model is a decision-making framework used to clarify roles and streamline group…
First Response Time (FRT)
First Response Time (FRT) measures how long a customer waits between reaching out and…
John Nitti
John Nitti is a versatile and proactive change agent with 25+ years of experience…
Daniel Shapiro
Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites,…
Domain-based Message Authentication, Reporting, and Conformance (DMARC)
Domain-based Message Authentication, Reporting, and Conformance (DMARC) is an email authentication policy and reporting…
BANT
BANT is a sales qualification framework that screens opportunities against four criteria: Budget, Authority,…
Verifiable reputation
Verifiable reputation is the part of a brand’s standing that an outside party —…
Time-to-Resolution (TTR)
Time-to-Resolution (TTR) measures how long it takes to fully resolve a customer’s issue —…
More Industry News
Articles on MarTech, AI, & Customer Experience
Experimentation drives continuous improvement
Experimentation drives continuous improvement in customer experience and business success. The podcast transcript highlights the importance of experimenting with new ideas, technologies, and strategies to better serve customers and meet their evolving needs. By constantly testing and iterating on different approaches, companies can gather valuable insights on what works and what doesn’t, ultimately leading to continuous improvement in the customer experience.
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