Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Lean Startup author Eric Ries on building a brand for the long term
In an era of relentless pressure for quarterly growth, is it even possible for a large brand to stay true to its core mission, or is compromising a brand’s values …
Up-to-the-Minute Analysis
Insights from the last 48 hours
The shift from AI experimentation to operational necessity is forcing uncomfortable choices about which tools actually matter versus which represent vendor hype. Three dominant themes…
Vendors are selling AI as a productivity multiplier. The data suggests it’s a capability multiplier—but only for organizations that have the governance, workflows, and strategic…
The most significant pattern across yesterday’s announcements is the proliferation of specialized AI agents and point solutions.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Mark Van Wye
Mark Van Wye is the CEO of Zoom Room, the nation’s premier dog training franchise,…
Unified Theory for the Measurement of Fauxlutions (UTMF)
The Unified Theory for the Measurement of Fauxlutions (UTMF) is a diagnostic framework proposed…
Expected Value of Perfect Information (EVPI)
Expected Value of Perfect Information (EVPI) is the maximum amount a rational decision-maker should…
Jason Wolf
Jason Wolf is an accomplished technology executive with over two decades of experience driving…
Brand-Agent Representation (BVAC Framework)
Brand-Agent Representation is one of the six strategic dimensions of theBrand Visibility for Agentic…
Lean Startup
The Lean Startup is a methodology for developing businesses and products under conditions of…
Zack Wenthe
Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as…
Labor Illusion
The labor illusion is a behavioral economics phenomenon in which people assign more value…
x402 Payment Protocol
x402 is an open payment protocol that turns the long-dormant HTTP 402 “Payment Required”…
Carolina Paradas
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial…
Jeff Baskin
Jeff Baskin is an accomplished senior executive with a proven track record in the…
Machine Learning (ML)
Machine learning (ML) is a branch of artificial intelligence that focuses on building models…
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Articles on MarTech, AI, & Customer Experience
Using stories for more impactful communication
Using stories for impactful communication is a powerful tool that can help drive change and create lasting impact. The interview…
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