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Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy
Acoustic CMO Alexi Hatch on why buyer-intent signals are decaying, how to build activate-ready first-party data, and why “every problem is an attribution problem.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
The honest read on yesterday’s news is this: vendors are racing to claim the “agentic” label while the practical implementation gap remains enormous. Salesforce’s Agentforce Marketing Goals Agent and Content Agent are still…
Yesterday’s press releases tell a story that vendor headlines obscure: the marketing function is splitting into two camps — those building integrated agentic operating systems and those still experimenting with isolated AI tools…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Mark Van Wye
Mark Van Wye is the CEO of Zoom Room, the nation’s premier dog training franchise,…
DomainKeys Identified Mail (DKIM
DomainKeys Identified Mail (DKIM) is an email authentication standard that allows a sending domain…
Brand-Agent Representation (BVAC Framework)
Brand-Agent Representation is one of the six strategic dimensions of theBrand Visibility for Agentic…
Time-to-Resolution (TTR)
Time-to-Resolution (TTR) measures how long it takes to fully resolve a customer’s issue —…
x402 Payment Protocol
x402 is an open payment protocol that turns the long-dormant HTTP 402 “Payment Required”…
Economic Order Quantity (EOQ)
Economic Order Quantity (EOQ) is an inventory management formula used to determine the most…
Citation Optimization
Citation optimization is the practice of structuring content and building authority so that AI…
Unified ID 2.0 (UID2)
Unified ID 2.0 (UID2) is an open-source identity framework designed to enable privacy-conscious, addressable…
Expected Value of Perfect Information (EVPI)
Expected Value of Perfect Information (EVPI) is the maximum amount a rational decision-maker should…
Zero-Click Purchase
A zero-click purchase is a transaction completed without the shopper browsing product pages or…
Supply Path Optimization (SPO)
Supply Path Optimization (SPO) is the practice of improving how programmatic ad spend reaches…
Jason Eubanks
Jason Eubanks is the CEO and co-founder of Aurasell, the world’s first AI-native GTM…
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Articles on MarTech, AI, & Customer Experience
Recent shifts in the marketing job market in the United States
The current job market in the United States is experiencing contrasting conditions between hourly workers and corporate employees. This phenomenon has been described as the tale of two economies, with hourly workers facing challenges in finding employment while corporate employees are experiencing layoffs and hiring freezes.
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