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Infobip’s Ben Lewis on building deeper relationships with sports fans
Infobip VP of Marketing Ben Lewis on building deeper relationships with sports fans: fan-first channels, unified data, AI-powered engagement, and value exchange.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s press releases paint a picture that is simultaneously encouraging and sobering for CMOs navigating their brand’s AI adoption journeys. The dominant theme is not…
Yesterday’s news paints a picture that is simultaneously exciting and cautionary for CMOs. The dominant theme is that AI is arriving unevenly, and the organizations…
The most consequential pattern across yesterday’s news is the acceleration of agentic AI from concept to commercial product.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Economic Order Quantity (EOQ)
Economic Order Quantity (EOQ) is an inventory management formula used to determine the most…
Jennifer Griffin Smith
A well-respected international marketing executive, Jennifer Griffin Smith has more than 20 years of…
Incremental Return on Ad Spend (iROAS)
Incremental Return on Ad Spend measures the revenue an advertising campaign caused — the…
Lean Startup
The Lean Startup is a methodology for developing businesses and products under conditions of…
x402 Payment Protocol
x402 is an open payment protocol that turns the long-dormant HTTP 402 “Payment Required”…
Loss Aversion (Prospect Theory)
Loss aversion is the tendency to feel the pain of a loss more intensely…
Brand-Agent Representation (BVAC Framework)
Brand-Agent Representation is one of the six strategic dimensions of theBrand Visibility for Agentic…
CAC Payback Period
CAC Payback Period is the number of months it takes to earn back what…
Citation Optimization
Citation optimization is the practice of structuring content and building authority so that AI…
Kaihan Krippendorff
Kaihan Krippendorff is the Founder of Outthinker, a global think-tank of chief strategy, growth, transformation,…
Unified Theory for the Measurement of Fauxlutions (UTMF)
The Unified Theory for the Measurement of Fauxlutions (UTMF) is a diagnostic framework proposed…
Jason Wolf
Jason Wolf is an accomplished technology executive with over two decades of experience driving…
More Industry News
Articles on MarTech, AI, & Customer Experience
The role of observability in enhancing customer experience
Observability enhances customer experience by providing businesses with the tools and insights needed to monitor and optimize their digital systems…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Slow is the New Down—and What That Means for Digital Experience
Your website might technically be “up,” but if it’s slow, your customers have already moved…
Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game
We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data…
Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants…
Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s…
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