Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
#815: CIBC’s Stephanie Leheta on moving from silos to enterprise scale CX
Today, we are here at Medallia Experience at the Wynn Resort in Las Vegas, and we’re going to talk about what it takes to transform a massive organization by moving client experience from a siloed function to the core of the enterprise operating model, tying it directly…
Up-to-the-Minute Analysis
Insights from the last 48 hours
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Jennifer Jones
Jennifer Jones is Chief Strategy & Experience Officer at RGP, a global professional services…
Fauxlution
A fauxlution is a technological intervention that presents itself as a solution but offers…
Algorithmic Aversion
Algorithmic aversion is the tendency for people to distrust, discount, or reject decisions made…
David Karandish
CEO and Founder at Capacity David Karandish is Founder & CEO of Capacity –…
Costly signaling theory (CST)
Costly signaling theory (CST) holds that when a signal is expensive to produce —…
Howard’s Value of Information (VoI)
Howard’s Value of Information (VoI) is a decision-analysis concept formalized by Ronald A. Howard…
Alexandra Westfal
Alexandra Westfal is an accomplished business development professional with a strong background in the…
Carolina Paradas
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial…
Gilad Bechar
Gilad Bechar is the CEO & Founder of Moburst, an award-winning digital marketing agency…
MCP Server
An MCP server is a lightweight service that exposes an application’s capabilities — reading…
Expected Value of Perfect Information (EVPI)
Expected Value of Perfect Information (EVPI) is the maximum amount a rational decision-maker should…
Labor Illusion
The labor illusion is a behavioral economics phenomenon in which people assign more value…
More Industry News
Articles on MarTech, AI, & Customer Experience
Incremental improvements lead to greater success
Incremental improvements lead to success in software testing, by allowing teams to focus on one challenge at a time and…
