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From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
Agility requires the discipline to reimagine how work gets done before automating it — because pointing AI at a broken process just produces a faster broken process. Today, we’re going to talk about: Why so many enterprise AI initiatives stall between ambition and production, and what separates…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The dominant theme of yesterday’s news is not that AI is arriving; it is that AI is fragmenting into specialized layers, each requiring a distinct…
The dominant signal is a widening execution gap: organizations are deploying AI tools at an accelerating pace while the organizational competency, data infrastructure, and governance…
The dominant themes are: (1) the widening gap between AI tool adoption and organizational AI competency; (2) the restructuring of the marketing technology partner ecosystem…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Citation Optimization
Citation optimization is the practice of structuring content and building authority so that AI…
Jenn Edwards
Jenn Edwards is an accomplished professional in customer experience and marketing, currently serving as…
Zack Wenthe
Zack Wenthe is a seasoned product marketing and customer data expert, currently serving as…
Expected Value of Perfect Information (EVPI)
Expected Value of Perfect Information (EVPI) is the maximum amount a rational decision-maker should…
Kaihan Krippendorff
Kaihan Krippendorff is the Founder of Outthinker, a global think-tank of chief strategy, growth, transformation,…
Carolina Paradas
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial…
Lean Startup
The Lean Startup is a methodology for developing businesses and products under conditions of…
Jason Wolf
Jason Wolf is an accomplished technology executive with over two decades of experience driving…
Brand-Agent Representation (BVAC Framework)
Brand-Agent Representation is one of the six strategic dimensions of theBrand Visibility for Agentic…
George Chang
George Chang is the Senior Director of Digital Experience at Hexagon, leading digital transformation…
x402 Payment Protocol
x402 is an open payment protocol that turns the long-dormant HTTP 402 “Payment Required”…
Unified Theory for the Measurement of Fauxlutions (UTMF)
The Unified Theory for the Measurement of Fauxlutions (UTMF) is a diagnostic framework proposed…
More Industry News
Articles on MarTech, AI, & Customer Experience
Lead by creating the right environment
The interview with Horst Schulze, Founder and former President of Ritz-Carlton emphasizes the importance of creating the right environment as…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it…
Expert Mode: The Transformational Role of AI in Retail Advertising
Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an…
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