A Guide to Marketing Technology and CX

From the creators of The Agile Brand™ with Greg Kihlström podcast, and the internationally best-selling The Agile Brand™ Guides series of books on marketing technology topics, we're here give marketers and CX professionals information and insights to make better decisions.

Latest Shows

359: #359: The Business Value of a Great Employee Experience with Annette Franz, Founder & CEO of CX Journey
The Agile Brand with Greg Kihlström

359: #359: The Business Value of a Great Employee Experience with Annette Franz, Founder & CEO of CX Journey

Agile Brand GuideApr 26, 2023

Today we’re going to talk about the business value of creating a great employee experience. To help me discuss this…

358: #358: Showing vs. telling to improve the customer experience with Ken Babcock, Tango
The Agile Brand with Greg Kihlström

358: #358: Showing vs. telling to improve the customer experience with Ken Babcock, Tango

357: #357: Customer Engagement as Competitive Advantage with Glenn Weinstein, Chief Customer Officer, Twilio
The Agile Brand with Greg Kihlström

357: #357: Customer Engagement as Competitive Advantage with Glenn Weinstein, Chief Customer Officer, Twilio

356: #356: Empowering Great CX Within Your Brand, with Mark Slatin, EmpoweredCX
The Agile Brand with Greg Kihlström

356: #356: Empowering Great CX Within Your Brand, with Mark Slatin, EmpoweredCX

355: #355: Maximizing your DXP Investments with Sue Rivero, RDA
The Agile Brand with Greg Kihlström

355: #355: Maximizing your DXP Investments with Sue Rivero, RDA

Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

Search Martechipdedia:

All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.

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Latest Articles

Marketing technology, CX, and Digital Transformation
Composable Customer Data Platforms with Florian Delval, ActionIQ
Customer Data Platforms

Composable Customer Data Platforms with Florian Delval, ActionIQ

  The following was transcribed from a recent interview on The Agile Brand with Greg Kihlström podcast.  Listen to the Episode Prefer to listen? Click play on the video below …
Dec 26, 202214 min read
Forbes: A North Star for Personalized Customer Experience
Customer ExperienceDigital Strategy

Forbes: A North Star for Personalized Customer Experience

I have identified four core principles that I call our North Star goals. They may not be immediately achievable for even a sophisticated company, but all brands should strive to reach them.
Dec 24, 20221 min read
MarTech: The ROI of personalized experiences: Audience measurements
Customer Journey Orchestration

MarTech: The ROI of personalized experiences: Audience measurements

  This article was originally written by Greg Kihlström and posted on Martech.org. Read the full article. This is the first of a three part series on the ROI of …
Dec 13, 20222 min read
Forbes: Maintaining Employee Morale Before, During And After A Digital Transformation
Digital TransformationEmployee Experience

Forbes: Maintaining Employee Morale Before, During And After A Digital Transformation

This can affect many things adversely, both inside and outside the company, including employee engagement, which is critical to your long-term success.
Nov 28, 20221 min read
Forbes: It’s Time to Think About Experience Operations
Marketing Operations

Forbes: It’s Time to Think About Experience Operations

  This article was written by Greg Kihlström for Forbes Agency Council. You can read the original here. If your organization is like most these days, there is at least …
Nov 3, 20222 min read
Martech: How to prepare teams for customer journey orchestration
Customer Journey OrchestrationMarketing Operations

Martech: How to prepare teams for customer journey orchestration

This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.

One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be prepared ahead of the implementation.

Oct 28, 20221 min read
CMSWire: 3 Things to Consider Before Buying a Customer Data Platform
Customer Data Platforms

CMSWire: 3 Things to Consider Before Buying a Customer Data Platform

  This article was originally published on CMSWire. Read the full article here. Are you ready to take the CDP journey? The Customer Data Platform category includes a lot of …
Oct 19, 20221 min read
Forbes: How Customer Journey Orchestration Changes Your Marketing Approach
Customer Journey Orchestration

Forbes: How Customer Journey Orchestration Changes Your Marketing Approach

  This article was originally written by Greg Kihlström for Forbes. View the original article here. Customers increasingly appreciate personalized experiences and are growing to expect them across all of …
Oct 13, 20221 min read
House of the Customer by Greg Kihlstrm

The Agile Brand Guide Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

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More Articles

#31: Public-private partnerships and creative expression with Joshua Stoltzfus, Arlington Economic Development
Innovation Economy

#31: Public-private partnerships and creative expression with Joshua Stoltzfus, Arlington Economic Development

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Study suggests enterprises embracing a fuller set of AI tools to increase productivity and drive transformation 

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Customer Data PlatformsMarketing Measurement

The data-driven marketing imperative

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