A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.

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Latest Shows

#21: Doing B2B SEO right with Sam Dunning, Breaking B2B
B2B Agility with Greg Kihlström

#21: Doing B2B SEO right with Sam Dunning, Breaking B2B

Today we’re going to talk about the ins and outs of B2B SEO, why it’s so important to do right,…

#561: The speed of customer data (and why it matters) with Justin DeBrabant, Chief Product Officer, ActionIQ
The Agile Brand with Greg Kihlström

#561: The speed of customer data (and why it matters) with Justin DeBrabant, Chief Product Officer, ActionIQ

#560: Driving business value with data with Steve Fiore, Teradata
The Agile Brand with Greg Kihlström

#560: Driving business value with data with Steve Fiore, Teradata

#96 Building a CX Culture: Everence Federal Credit Union CEO and President
Delighted Customers with Mark Slatin

#96 Building a CX Culture: Everence Federal Credit Union CEO and President

#559: The shift from service to sales with Josh Feast, Cogito
The Agile Brand with Greg Kihlström

#559: The shift from service to sales with Josh Feast, Cogito

Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

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The Agile Brand with Greg Kihlström

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström

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The Agile Brand Guide E-commerce
The Agile Brand Guide: E-commerce is now available in print and digital formats. Featuring contributions from some of the world's top e-commerce thought leaders.

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The Agile Brand Guide® Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

The Agile Brand Guide®: Generative AI is now available

View all books

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Agile MarketingMarketing Operations

Staying Agile in your marketing strategy

Aug 8, 20242 min read

Organizations need to constantly adapt and evolve their marketing strategies in response to changing market trends and consumer behavior. By…

white and red plane beside clouds low angle photography
Customer ExperienceEcommerce

Evolution of consumer preferences in travel loyalty

Aug 7, 20243 min read
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Artificial IntelligenceDigital Strategy

Utilizing generative AI for personalized customer experience

Aug 6, 20242 min read
an artist s illustration of artificial intelligence ai this image represents the boundaries set in place to secure safe accountable biotechnology it was created by khyati trehan as pa
Artificial IntelligenceMarketing Operations

Capitalizing on efficiency and productivity with AI adoption

Aug 5, 20243 min read
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Brand StrategyCustomer Experience

The impact of emotions on purchasing decisions

Aug 4, 20243 min read
The Agile Brand Guide
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