Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals, browse our martech wiki, and read the latest research and insights on AI adoption, CX, and more.
The top-ranked enterprise marketing shows
#827: From eTail: Attentive CMO Keri McGhee on getting past AI hype to make the right strategic investments
Today, we are here at eTail Palm Springs hearing about all the latest in e-commerce and retail, and we’re going to talk about moving past the hype cycle of AI and getting down to the practical realities of how it’s actually changing consumer behavior, and what that…
Up-to-the-Minute Analysis
Insights from the last 48 hours
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Enshittification
Enshittification is the term coined by Canadian writer Cory Doctorow in November 2022 to…
Costly signaling theory (CST)
Costly signaling theory (CST) holds that when a signal is expensive to produce —…
Jamie Domenici
Jamie is Chief Marketing Officer at Klaviyo, the only CRM built for consumer brands.…
Fauxlution
A fauxlution is a technological intervention that presents itself as a solution but offers…
Expected Value of Perfect Information (EVPI)
Expected Value of Perfect Information (EVPI) is the maximum amount a rational decision-maker should…
Lean Startup
The Lean Startup is a methodology for developing businesses and products under conditions of…
Digital Out of Home (DOOH)
Digital Out of Home (DOOH) is advertising delivered on digital screens located in public,…
Carolina Paradas
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial…
Jennifer Jones
Jennifer Jones is Chief Strategy & Experience Officer at RGP, a global professional services…
David Karandish
CEO and Founder at Capacity David Karandish is Founder & CEO of Capacity –…
Labor Illusion
The labor illusion is a behavioral economics phenomenon in which people assign more value…
Ose Amiegheme
Ose Amiegheme is a product leader building the future of creation and growth tools.…
More Industry News
Articles on MarTech, AI, & Customer Experience
Data can form a central hub for collaboration between teams
Data is the key to collaboration in today’s business environment, especially when it comes to marketing and IT teams working…
