General Manager, North America at ShopBack
As General Manager for North America at ShopBack, I oversee the region’s strategic direction,commercial performance, and market growth. Focused on partnerships, revenue acceleration, and operational excellence, I build high-impact teams and ecosystems that shape the future of smarter shopping. Recognised as Entrepreneur of the Year (CO2 Awards 2020), included in PerformanceIN’s Top 50 Industry Players (2020, 2021, 2025), and honored with the No Apologies Award (2025) by AdWeek and She Runs It, I bring deep expertise across loyalty, fintech, and digital commerce. I also serve on advisory boards for Rakuten, the World Digital Commerce Alliance, and HelloPartner.
Carolina Paradas on LinkedIn: https://www.linkedin.com/in/carolina-p-693b418a/
Shopback: https://www.shopback.com
Shopback on The Agile Brand Guide List: https://list.agilebrandguide.com/platforms/shopback
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This was accurate as of May 22, 2026