A Guide to Marketing Technology and CX

We’ve rounded up our top 10 picks of essential reading materials that will give any digital marketer a healthy start

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. 

As a CMO or marketing leader, you are constantly striving to achieve and measure success. In an effort to achieve that success, you may have defined a set of marketing key performance indicators (KPIs). But did you know that aligning your marketing KPIs with business KPIs can bring many benefits to your organization?

Here are some ways in which leaders and managers can be realistic about their teams’ usage of AI tools to enhance their work and be more productive. 

This article was written by Greg Kihlström for Forbes Agency Council. Let’s face it: Your customers don’t want to wait when they are ready to make a purchase. With 82% of consumers rating an immediate response as important when they have a sales question, delivering on that is crucial.

This article was written by Greg Kihlström for CMSWire. How introducing or augmenting your marketing approach with conversational marketing can cause you to rethink your approach.

The world of marketing—and business as a whole—continues to evolve and keep us all on our toes. With continual technology transformation, shifting consumer behaviors, and rising consumer expectations, continuous improvement offers a way to stay a step ahead of the potential chaos. Continuous improvement is the process of constantly analyzing and refining marketing strategies to optimize performance and increase success.

This article was written by Greg Kihlström for MarTech. Here's what you need to know about generative AI in marketing and why it's worth paying attention to.