The Agile Brand Guide: Conversational Marketing

Description

Best-Selling Book Written by: Greg Kihlström, with a Foreword by Jamie Adams, Chief Revenue Officer at Scorpion

Evaluating, Buying, and Implementing Chatbots, Conversational AI, and Live Chat for Marketers

Digital and audiobooks are also available through Amazon:

Order on Amazon: Digital | Paperback | Audio

Description:

Note: The Agile Brand Guide series books are 2-3 hour reads to quickly get up to speed on key areas of marketing, technology, and CX.

While it would be great if brands could provide every customer with their own personal concierge during the buying and post-purchase journey, for enterprise organizations this simply isn’t possible. Instead, it is incumbent on brands to provide multiple ways to give customers the feeling of quick responses, tailored answers to their queries, and an overall personalized experience. One of the tools in a marketers’ toolset that is growing in importance in this regard is what is called conversational marketing, and it includes tools like chat bots, conversational AI, and live chat and is deployed across an organization’s customer communications infrastructure.

In this latest book in the best selling Agile Brand Guide series, the successful planning, implementation, and optimization of several types of real-time communication with customers into an organization’s marketing technology stack is explored. The Agile Brand Guide: Conversational Marketing by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format and will be available in print, digital, and audio formats.

The best-selling book explores how marketing leaders and aspiring leaders can be successful in their implementation of conversational marketing within the customer experience. The book includes insights and interviews with some of the thought leaders in marketing and customer experience.

Drawing on Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in marketing and customer experience as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide provides insights and ideas that both beginning and seasoned leaders can utilize to be successful. It explores how marketing leaders and aspiring leaders can be successful in their implementation of conversational marketing within the customer experience and includes insights and interviews with some of the thought leaders in marketing and customer experience. The book also features a foreword by Jamie Adams, Chief Revenue at Scorpion.

All books purchased through The Agile Brand website are signed by the author.

Print length: 87 pages – this is a 2-3 hour read.

Bulk Discounts available for 10 books or more.