Exploring the MarTech & CX Landscape
Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I’m excited to be attending (and that it’s in my backyard). There’s an amazing lineup and lots of great topics for those in the content marketing…
Prioritizing impactful use cases for Artificial Intelligence implementation in a B2B setting is crucial for achieving success and maximizing the return on investment.
As marketers, we’re constantly seeking insights into the behaviors of our
customers to help us drive marketing strategies. This includes analyzing
the effectiveness of our marketing channels to determine where to allocate
our resources. However, relying on a single marketing channel for
measurement can present significant challenges in understanding the full
picture of a customer’s multi-channel journey.
Artificial intelligence-based technologies have revolutionized the way contact centers operate, significantly improving productivity and efficiency.
Creating accessible digital experiences enables brands to create a more equitable, inclusive world, but doing accessibility well can provide challenges, and unfortunately, many organizations treat accessibility as an afterthought, which makes updates…
Artificial intelligence (AI) for sustainability and accessibility is a growing trend that is revolutionizing various industries.
By utilizing advanced technologies such as self-learning capabilities and generative AI features, businesses can gather and analyze customer data to personalize interactions and provide real-time responses to customer needs.
What happens when a disruptive technology is introduced midway through the
process of transformation? Unless you’ve got access to a time machine to
travel back and forth, you and your team are likely grappling with how to
incorporate artificial intelligence like generative AI into your plans.
Customer-centric approach drives success in the B2B space. The expectations of B2B customers are evolving, and companies must adapt to meet these changing demands.
Today we’re going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team. To help me discuss this topic, I’d like to welcome Dejean Brown,…
