Latest Customer Journey Orchestration Posts
Customer journey orchestration success: start with the customer
Starting efforts with customer journey orchestration can be a daunting task, but by taking a few key considerations into account,…
MarTech: Continuous improvement and innovation: Successful customer journey operations
This article was written by Greg Kihlström for MarTech. Learn the essentials of feedback loops, experimentation and agility to deliver…
How leadership supports customer journey orchestration
Effective leadership is essential in supporting an organization’s customer journey orchestration efforts.
Customer journey orchestration can happen one channel at a time
Adding one channel at a time to customer journey orchestration can benefit customers extensively, even if the end goal is…
Customer journey success: reducing internal friction
Customer journey orchestration offers great opportunities to provide better experiences for our customers, but often internal data, process, and systems…