Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Top of the Funnel (TOFU)
The concept of the ‘funnel’ is an essential model for marketers striving to convert…
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
The Agile Brand with Greg Kihlström Podcast
The Agile Brand with Greg Kihlström podcast discusses marketing technology, customer experience, and digital…
Ideal Customer Profile (ICP)
An Ideal Customer Profile (ICP) is a detailed and comprehensive description of the characteristics…
Direct-to-Consumer Advertising Spend (DAS)
Direct-to-Consumer Advertising Spend (DAS) is the amount of money that companies spend on advertising…
Headless Architecture
A headless architecture for websites and web applications separates the front end (the user…
Marketing Resource Management (MRM)
Marketing Resource Management (MRM) includes various tasks such as budget allocation, content management, brand…
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Expert Mode
Expert Mode: Reinventing Footwear—How AI, 3D Printing, and Creator Culture Are Kicking Down the Industry’s Door
When the founder of Reebok partners with the builder of an AI-powered shoe startup, it’s…
Expert Mode: The Case for Building a Media Brand (Before You Hit a Growth Wall)
When marketers think about content, they often picture campaigns—finite, purpose-built, and measured in clicks. Benjamin…
Expert Mode: The Blue Dot Consumer and the Coming Age of Hyper-Emotional CX
There’s a new kind of customer out there. They’re not patiently moving through your sales…
Expert Mode: How AI Is Making Customer Experience More Human—Not Less
If customer experience were a dinner guest, it would be the kind that arrives late,…
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More Articles on MarTech, AI, & Customer Experience
MarTech: Driving growth through data: Optimizing the retention stage
This article was written by Greg Kihlström for MarTech. In this final article in the series, we’ll uncover how data…
