Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Configure, Price, Quote (CPQ)
CPQ stands for Configure, Price, Quote. At its core, CPQ is a sales tool…
1:1 Omnichannel Personalization
1:1 Omnichannel Personalization refers to the strategy of customizing a customer’s experience at an…
Application to Person (A2P) SMS Messaging
Application to Person (A2P) SMS messaging refers to the process of sending mobile messages…
Cost Per Acquisition (CPA)
CPA is a marketing metric that measures the cost of generating a new lead…
Artificial Intelligence (AI)
Artificial Intelligence (A)I refers to the ability of machines to perform tasks that typically…
B2B (Business to Business)
B2B, or Business to Business marketing, refers to companies, products, and services that sell…
Digital Experience Platform (DXP)
A Digital Experience Platform (DXP) is an all-encompassing technology solution that enables businesses to…
MoSCoW Method
The MoSCoW method is a prioritization technique used in project management and software development…
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Expert Mode
Expert Mode: Building an Authentic Brand Without Sounding Self-Righteous
In a time when consumers are buying into values as much as they’re buying products,…
Expert Mode: Why Shoppable Video and Immersive Commerce Are Reshaping E-Commerce Faster Than You Think
What once passed for cutting-edge in e-commerce—clean product pages, well-lit photos, streamlined checkout—is already looking…
Expert Mode: Moving from Automation to Strategy—Why AI Must Become Your Smartest Thought Partner
AI is no longer just about productivity hacks or marketing automation. It’s fast becoming a…
Expert Mode: Scaling Authenticity—How H&H Bagels is Growing Without Losing Its New York Soul
H&H Bagels isn’t just a bagel shop—it’s a cultural institution. Whether you know it from…
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More Articles on MarTech, AI, & Customer Experience
Earning support through strong internal partnerships
The ability to forge strong partnerships is essential for success. The podcast discussion highlights the importance of building relationships, particularly…
