A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#667: The Evolving Role of Visual Data in Construction with Marca Armstrong, Sensera
When you think of cameras in construction, do you see them as just security tools—or could they be the key…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Garbage in, Garbage out (GIGO)
“Garbage in, garbage out” or GIGO suggests that flawed input will always produce flawed…
Strengths, Weaknesses, Opportunities & Threats (SWOT)
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, a framework used to identify precisely…
Multimedia Messaging Service (MMS)
Multimedia Messaging Service (MMS) is an enhancement of the basic Short Message Service (SMS)…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
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In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Customer loyalty is emotionally driven
The concept of customer loyalty has undergone a profound transformation in the past couple decades. Traditionally, loyalty was often measured…
