A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative AI-powered…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Conversion Value Optimization (CVO)
Conversion Value Optimization is the process of optimizing your website or landing pages for…
Algorithmic Bias
Algorithmic bias occurs when the instructions in an algorithm are written in such a…
Logic (Dimensions of Personalized Experiences)
Logic is defined in House of the Customer (2023) as containing five dimensions that…
Center of Excellence (CoE)
A center of excellence (CoE) is a team or a department that leads and…
Increment (Scrum Element)
The increment includes all of the work previously completed, as well as the items…
Burndown Chart (Scrum Element)
The burndown chart is a visual representation of the items completed from the Sprint…
Opportunity Cost
Opportunity cost refers to the loss of potential gain from other alternatives when one…
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More Articles on MarTech, AI, & Customer Experience
Personalization drives customer loyalty success
The emphasis on customer experience as a competitive differentiator has never been more pronounced, particularly in the car rental industry.…
