A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#682: Consequential AI and customer loyalty with Raj De Datta, CEO of Bloomreach
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Return on Investment (ROI)
ROI measures the return from an investment in relation to the cost of the…
Culture Debt
Culture debt can arise when an organization’s culture becomes outdated, ineffective, or dysfunctional, leading…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Account-Based Marketing (ABM)
Account-based marketing is an approach to marketing that focuses on targeted company accounts based…
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More Articles on MarTech, AI, & Customer Experience
Focus on behaviors, not metrics
Organizations often find themselves inundated with an array of metrics designed to gauge performance, customer satisfaction, and employee engagement. However,…
