A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#622: Balancing AI optimism with realism, with Stefan Weitz, HumanX Conference
With AI adoption on the rise, how should businesses balance their optimism with the challenges of regulation and ethics? Today,…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
Mobile apps can provide secure communication for brands and their customers
Effective communication—the right message, on the right platform, at the right time—has become a cornerstone…
Enhancing customer engagement with personalized SMS
Businesses are constantly seeking effective ways to connect with their customers. Among various communication channels,…
The impact of accessibility on brand reputation
With optimized online experiences being paramount to a great customer experience, the importance of accessibility…
Balancing automation with human touch in the patient experience
The healthcare landscape is undergoing a significant transformation, driven by technological advancements and a growing…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
