Expert Advice for Marketing Leaders on MarTech, AI, & CX
Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals
#832: Akeneo CEO Romain Fouache on building and maintaining trust while scaling up AI adoption
Today, we’re going to talk about the delicate balance brands must strike in the age of AI. It’s not just about implementing the latest generative AI tools into the shopping experience; it’s about doing so in a way that builds, rather than erodes, the customer trust and loyalty you’ve worked so hard to create. To help me discuss this topic, I’d like to welcome, Romain Fouache, CEO at Akeneo.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Customer Satisfaction Score (CSAT)
Organizations use the Customer Satisfaction Score, or CSAT, as a way to measure satisfaction…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Churn Rate (CR)
Churn Rate (CR) measures how many customers stop doing business with a company in…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Eisenhower Matrix
The Eisenhower Matrix, also known as the Eisenhower Box or Urgent-Important Matrix, is a…
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total monetary value of all merchandise sold through…
Latest Research
The more recent insights, trends, and stats to guide your work
NMI: Future-Proofing Payments: What Consumers Demand for 2026
NMI’s 2025 Payments Survey, which gathered insights from 1,000 U.S. consumers, offers a clear perspective on these shifts, highlighting key…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
News from the world of MarTech, AI adoption, and e-commerce yesterday tells a story that CMOs need to read carefully — not for the hype,…
Yesterday’s martech news cycle produced 20+ product launches and reports. Here’s what actually matters for CMOs and marketing organizations — and what doesn’t.
The dominant theme across six major announcements is the acceleration of agentic AI — AI that doesn’t just respond to prompts but initiates actions, monitors…
More Industry News
More Articles on MarTech, AI, & Customer Experience
CMSWire: How to Govern Creation Sprawl Without Blocking Marketing AI Innovation
In short, “creation sprawl” refers to the AI-driven proliferation of small tools and automations across marketing that outpaces oversight, leading…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Recasting Loyalty from a Cost Center to Your Core Strategic Weapon
This article was based on the interview with Jim Sturm, President of North America at…
Expert Mode: Closing the Gap Between Marketing Strategy and Frontline Execution
The challenge for enterprise leaders isn’t just to create better campaigns, but to build a…
Expert Mode: Your Content Isn’t an Asset, It’s an Engine
This article was based on the interview with Luke Roberts, Global Director, Digital Strategies &…