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#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty
Today, we’re going to talk about building a playbook for customer loyalty that isn’t dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection is the key to creating not just customers, but lifelong fans. To help me discuss this topic, I’d like to welcome Paul Epstein, CEO & Founder at Win Monday and keynote speaker at CRMC, taking place June 1-3 in Frisco, Texas.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Customer Satisfaction Score (CSAT)
Organizations use the Customer Satisfaction Score, or CSAT, as a way to measure satisfaction…
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total monetary value of all merchandise sold through…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Latest Research
The more recent insights, trends, and stats to guide your work
BERA.ai: Beyond Utility: Cultivating Personal Connection for Gen Z Payment Loyalty
In the report, Why Personal Connection with Gen Z Is Becoming an Advantage for Payment Brands, Analysis across more than…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The marketing technology stack is being rewired around AI agents, and the rewiring is happening faster than most marketing organizations are prepared to absorb. Adobe…
While AI adoption is now near-universal, the real story for Chief Marketing Officers (CMOs) is far more nuanced — and more demanding. Three structural shifts…
The most structurally significant signal from these recent announcements is not any single product launch — it is the convergence of three simultaneous pressures. First,…
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