Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Significance (σ or Sigma)
Significance in statistics refers to the measure of how far a result deviates from…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Generative AI
Generative AI is the technique of designing AI that mimics human imagination and creativity.
Customer Satisfaction Score (CSAT)
Organizations use the Customer Satisfaction Score, or CSAT, as a way to measure satisfaction…
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Multi-touch Attribution (MTA)
Multi-touch attribution allows marketers to have a better understanding of the impact on individual…
Customer Data Platform (CDP)
A Customer Data Platform (CDP) is software that collects and unifies first-party customer data—from…
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Expert Mode
Expert Mode: Mastering Global E-commerce in a Dynamic Landscape
The global e-commerce landscape is a complex and ever-shifting terrain. Navigating its intricacies requires more…
Expert Mode: Building Trust and Community in the Infant Formula Market
Consumer trust, once a given for established brands, has eroded due to recent events, opening…
Expert Mode: Building Marketing Organizations from the Ground Up
Building a marketing organization from scratch is a unique challenge, full of misconceptions and opportunities. …
Expert Mode: Synthetic Research and the Future of Customer Understanding
Arguably among the most exciting developments in the area of marketing and customer experience is…
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More Articles on MarTech, AI, & Customer Experience
There is Enough Time to Do the Right Thing, Part 2
The third principle of priorities that I explore in my book, Priority is Action is that, busy as we always…
