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#57: Amazing Thing About Swap with Juan Pellerano
Being able to chat with AI to assist with key purchases is helpful, but there’s often a disconnect when you’re not able to speak directly with the retailer. But what if there was a way to chat directly with your favorite brands’ custom commerce agent? Welcome to One Amazing About Swap. Today we’re talking with Juan Pellerano, Chief Marketing Officer at Swap and he’s will be sharing one amazing thing about their agentic commerce storefront with us today.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Total Cost of Ownership (TCO)
Total cost of ownership (TCO) is an estimate of the expenses related to a…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Emotional Selling Proposition (ESP)
An Emotional Selling Proposition (ESP) is a brand’s strategy to connect with its audience…
Maximum Bid (Max CPC)
Maximum Bid, commonly referred to as Max CPC (Maximum Cost Per Click), is the…
Project Management Components (PMBOK)
Project management is a crucial part of any business operation. It involves the planning,…
Population Stability Index (PSI)
Population Stability Index (PSI) is a univariate drift metric that quantifies how much a…
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Customer Satisfaction Score (CSAT)
Organizations use the Customer Satisfaction Score, or CSAT, as a way to measure satisfaction…
Gross Merchandise Value (GMV)
Gross Merchandise Value (GMV) is the total monetary value of all merchandise sold through…
Key Success Indicator (KSI)
A Key Success Indicator (KSI) is a measurable value that reflects the effectiveness of…
Features, Advantages, Benefits (FAB)
FAB stands for Features, Areas, Benefits. It’s a simple, yet powerful, framework that helps…
Return Merchandise Authorization (RMA)
Return Merchandise Authorization (RMA) is a formal process used by businesses to manage the…
Latest Research
The more recent insights, trends, and stats to guide your work
Aido Lighthouse: Beyond Discovery: Why 98% of Enterprise E-commerce Sites Are Unready for AI-Driven Purchasing
The 2026 AI Commerce Readiness Index by Aidō Lighthouse, which analyzed over 345 retailers across ten industry categories, used a…
Up-to-the-Minute
Analysis & Insights from the last 48 hours
The CMO’s job in 2026 is to be an AI realist, not an AI enthusiast. This means making hard decisions about where AI creates genuine…
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Yesterday’s announcements signal a convergence of three structural disruptions that CMOs can no longer treat as future-state planning items. They are happening now, and they…
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This article was written by Greg Kihlström for CMSWire. Experiences are not just a feature of the business. They are…
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