A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
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Latest Articles
Balancing innovation, collaboration, processes, and sales
The evolution of the role of design and the customer experience
The impact of AI on customer research
Setting data availability goals crucial to AI success
The role of collaboration in gaining deeper insights
Operationalizing AI in sensitive industries
The importance of quickly adapting to customer needs
Establishing clear governance for generative AI content
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.