A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#612: Shared understanding of business needs with Patty Soltis, Upwork
As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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All the acronyms a marketer could ask for! Terms, concepts and other resources in a wiki format.
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Latest Articles
The human role in AI oversight and ethics
There is no doubt that artificial intelligence (AI) stands out as a transformative force, promising…
Balancing Business Growth with Brand Identity
The challenge of balancing growth with brand identity has never been more pronounced. As businesses…
The nonlinear buyer’s journey
The traditional buyer’s journey has undergone a significant transformation. Gone are the days when the…
How AI enhances targeted marketing strategies
As the marketing landscape continues to evolve, the integration of artificial intelligence (AI) is transforming…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
