A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#130 The Power of Referrals: A Classic Episode Revisited
Fred Reichheld is an expert on customer loyalty and a legend in the world of customer experience management. He and…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Brand Experience (Component of the Center of Experience)
The combination of customer experience (CX) and employee experience (EX), and how both work…
Synthetic Research
Synthetic Research in the context of market research refers to the use of artificial…
Protected Health Information (PHI)
Protected Health Information (PHI) includes any piece of data that identifies a patient’s medical…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Product Market Fit (PMF)
Product Market Fit (PMF) means finding the right target market where the product’s market…
Natural Language Interfaces (NLI)
Natural Language Interfaces (NLI) are user interfaces that allow people to interact with computer…
Multivariate Testing (MVT)
Multivariate Testing (MVT) is an advanced statistical method used primarily in digital marketing to…
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More Articles on MarTech, AI, & Customer Experience
Aligning AI adoption with company culture
As we navigate the evolving landscape of the workplace, the integration of artificial intelligence (AI) into business operations presents both…
