Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Linear Regression
Linear Regression is a statistical method used to model the relationship between a dependent…
CreatorIQ
CreatorIQ is an influencer marketing platform that enables brands to manage their entire influencer…
Lead Velocity Rate (LVR)
Lead Velocity Rate or LVR is a metric that measures a brand’s lead generation…
Experience Debt
Experience debt can be defined as the gap between a customer’s expectations and the…
Patient Experience (PX)
Patient Experience (PX) refers to the range of interactions that patients have with the…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström
Follow and subscribe on: Apple | Spotify | Amazon | See all our shows
Upcoming Events
The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
AI adoption is shifting workplace dynamics
The rapid integration of artificial intelligence (AI) into the workplace is reshaping organizational dynamics in profound ways. As companies increasingly…
