Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Time to Value (TTV)
Time to Value (TTV) is a critical metric in the evaluation of marketing technology…
Average Time to Hire (ATH)
Average Time to Hire (ATH) is a human resources and recruitment metric that measures…
SMART Goals
SMART goals are a specific type of goal-setting technique that helps you to plan…
Buyer’s Journey
A buyer’s journey is the series of steps that grows a potential customer into…
3rd party data
hird-party data is not directly collected or owned by your brand. It is data…
AIDA – Attention/Awareness, Interest, Desire, Action
AIDA is an acronym for Attention, Interest, Desire, and Action. It represents the four…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
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More Articles on MarTech, AI, & Customer Experience
Measuring Out-of-Home Advertising
As digital channels often dominate discussions about advertisement measurement, the significance of out-of-home (OOH) advertising is being increasingly recognized—not just…
