A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#43: Localizing video using AI with Guy Piekarz from Panjaya
Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Short Message Service (SMS)
Short Message Service (SMS) is a text messaging service component of most telephone, internet,…
Large Language Models (LLMs)
As a subset of AI, large language models (LLMs) have emerged to revolutionize the…
3 Types of Project Management Offices (PMOs)
There are three types of Project Management Offices which each have a different type…
Conversational Marketing
Conversational marketing is a type of marketing that leverages real-time, one-to-one conversations to engage…
Channel Switching
The idea that a single consumer may move between (“switch”) various devices and methods…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
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More Articles on MarTech, AI, & Customer Experience
Targeted ads require strategic execution
In advertising, and particularly during high-stakes events like the Super Bowl, the importance of targeted advertising cannot be overstated. As…
