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One Amazing Thing About Conductor with Lindsay Hagan
Welcome to One Amazing About Conductor. Today we’re talking with Lindsay Hagan, VP of Marketing & Co-Head of Revenue at Conductor and she will be sharing one amazing thing about their Model Context Protocol (MCP) integration with us today.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of marketing technology and AI announcements tells a story that vendor press releases won’t say plainly: the gap between AI adoption and AI…
As most of you likely already know, the era of optional AI adoption is over. The recent announcements from Google, Commerce/BigCommerce, adMarketplace, and others are…
Yesterday’s wave of announcements demonstrate that the marketing technology industry is bifurcating into two camps — those building genuine autonomous capability and those rebranding existing…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Reinforcement Learning from Human Feedback (RLHF)
Reinforcement Learning from Human Feedback (RLHF) is a training method used to align AI…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Logic (Dimensions of Personalized Experiences)
Logic is defined in House of the Customer (2023) as containing five dimensions that…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Business to Agent to Consumer (B2A2C)
Business to Agent to Consumer (B2A2C) is a go-to-market and transaction model where a…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Latest Research
The more recent insights, trends, and stats to guide your work
Sinch: The New Standard: AI-Powered Conversational Messaging Transforms Peak Season CX
New data from Sinch highlights a significant acceleration in the adoption of AI-powered conversational messaging, particularly during high-stakes periods like…
More Industry News
Articles on MarTech, AI, & Customer Experience
The e-commerce returns experience can be your strategic advantage
With consumer expectations are higher than ever, the management of product returns has emerged as a critical factor in driving…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From HiPPO to Hypothesis: Building a Culture of Continuous Optimization
In enterprise marketing, there are few forces as powerful, or as potentially misguided, as the…
Expert Mode: From Factory Floor to Jazz Ensemble: A 2025 Recap of The Agile Brand Interviews
The rhythm of enterprise marketing has changed. For years, the dominant metaphor for our function…
Expert Mode: Democratizing AI: How UserTesting Empowers Every Employee to Drive Innovation
The integration of artificial intelligence into business operations is no longer a futuristic vision but…
Expert Mode: The Global-Local Tightrope: Balancing Brand Consistency and Hyper-Relevance
For any enterprise marketing leader, the tension between global brand consistency and local market relevance…