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Salesforce’s Taksina Eammano on AI ambition vs. frontline readiness: go-live is day one for the technician
Salesforce EVP Taksina Eammano on why field service AI succeeds or stalls with the technician: data access gaps, first-time fix rate, and measuring AI ROI.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
Martech news for August 31, 2026: Madrona’s IA40 puts $377B of $410B into three AI firms, while Archive, LG CNS and StoreClaw sell hours back to marketers.
McKinsey, HBR, the CMO Survey, and Marketing Week converged in 72 hours on one constraint for AI value: diffuse accountability. How to name the owner.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Mixed Reality (MR)
Mixed reality (MR) refers to the integration of virtual and physical elements into a…
Ask Rally
AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Traject Data
Traject Data provides a white-label, API-first solution that delivers high-volume SEO and marketing data…
Sprint Goal (Scrum Elements)
The Sprint goal is how the common goal for the current Sprint is defined.…
Minimum Viable Product (MVP)
A Minimum Viable Product (MVP) is the simplest version of a product, service, feature,…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Latest Research
The more recent insights, trends, and stats to guide your work
Smartcat: Scaling Global Enterprise Growth: Orchestration, Governance, and Structured AI are Critical for 2026
According to Smartcat’s The State of Global Enterprise Growth in 2026 report, for senior marketing and CX leaders, navigating this…
More Industry News
Articles on MarTech, AI, & Customer Experience
CMSWire: Implementing Customer Journey Orchestration With an Agile Approach
This article was written for CMSWire by Greg Kihlström. With competitive pressures mounting and customer expectations continually rising, organizations are under constant pressure to provide personalized and seamless experiences to their customers across various touchpoints.
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