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Taelor CEO Anya Cheng on AI, fashion, and sustainability
Taelor founder and CEO Anya Cheng on how AI styling, rental feedback data, and proprietary signals help fashion brands cut unsold inventory and waste.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s wave of press releases, coinciding with Cannes Lions 2026, tells a story that Chief Marketing Officers (CMOs) need to read carefully, because the headline…
Yesterday delivered a concentrated wave of marketing technology announcements timed to coincide with the opening of Cannes Lions that, taken together, reveal a market at…
Yesterday delivered a concentrated dose of reality for Chief Marketing Officers (CMOs) navigating the AI transformation of marketing. The day’s announcements spanning agentic AI orchestration,…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Single-channel Marketing Measurement
Single-channel marketing measurement refers to the process of measuring the total number of conversions…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Hoshin Kanri (Policy Deployment)
Hoshin Kanri — also known as Policy Deployment, Hoshin Planning, or Strategy Deployment —…
Meaningful Measurement of the Customer Experience (2022)
Meaningful Measurement of the Customer Experience is the 8th book by Greg Kihlström, consultant…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Pegasystems
Pegasystems offers the Pega Platform, a low-code enterprise solution that blends workflow automation, business…
Audioeye
Audioeye is a Software as a Service (SaaS) platform that provides website accessibility solutions…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Latest Research
The more recent insights, trends, and stats to guide your work
Page-Harris Poll: Regaining Credibility in the GenAI Era: A Mandate for Enterprise Leaders
The 2026 Page-Harris Poll Confidence in Business Index reveals that while citizens worldwide demand more from leading companies, their belief…
More Industry News
Articles on MarTech, AI, & Customer Experience
Generative AI enhances scalable personalization
The quest for personalization at scale has been a focal point for brands seeking to connect authentically with consumers. For…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The New CMO-CIO Alliance: Navigating the AI Frontier Without Fracturing the Org Chart
For years, we’ve talked about agility, but the current wave of generative AI demands something…
Expert Mode: From Fragmented Stacks to Agentic Playbooks
For years, the promise of the perfect marketing technology stack has been just that—a promise.…
Expert Mode: Beyond the Blue Link: Navigating the New Era of AI-Driven Discovery
The rise of generative AI, conversational interfaces, and AI-native browsers represents not just another channel…
Expert Mode: Reconciling the Customer Paradox of Price vs. Premium Experience
Do you invest in the bottom-line appeal of price, or the long-term value of a…
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