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#830: Design Systems + Systems Thinking: How to Build a Design Language Your Whole Organization Can Actually Use
Today, we’re going to talk about Design Systems and Systems Thinking, and specifically, how to build a design language your whole organization can actually use. We’ll explore why so many design systems fail by focusing on components instead of conviction, and how rooting a brand in a core, shared belief allows it to scale without breaking. To help me discuss this topic, I’d like to welcome, Jenna Kennedy from The Office of Experience and Chris Taylor from DDN.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Buy Now Pay Later (BNPL)
Buy Now, Pay Later (BNPL) is a financing model that allows consumers to make…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Denodo
Denodo is a data management platform specializing in data virtualization, which allows organizations to…
3rd party data
Third-party data is information about people, households, or devices that is collected by an…
Challenger Brand
A challenger brand is a company or product that competes against established market leaders…
Veritone
Veritone is a leading provider of artificial intelligence (AI) and cognitive computing solutions. Its…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Adaptive Bandit Testing
Adaptive Bandit Testing is a dynamic experimentation method used in digital marketing, product optimization,…
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