A Guide to Marketing Technology and CX

Product leaders need customer empathy in order to build more customer-centric experiences. This means understanding the actual problems that customers are trying to solve and ensuring that the products being built address those needs. It also involves considering the global economic trends and technology changes that may impact customers and incorporating innovation into products.

One of the key aspects of moving in the direction of a more autonomous enterprise is the role of the leader. While they still set the goals and objectives, their role shifts to that of a steering mechanism rather than being directly involved in decision-making. This is similar to an autonomous car, where the driver sets the destination but allows the car to make decisions based on real-time data and constraints.

When customers have more options and higher expectations than ever before, optimizing and personalizing customer touchpoints has become crucial for businesses. The customer journey consists of every interaction a customer has with a brand, from the initial awareness and consideration stage to the purchase and post-purchase support stages.

Contextual personalization in physical retail refers to the practice of tailoring the shopping experience to individual customers based on their specific context or situation. This approach takes into account various factors such as location, time, weather, and customer preferences to deliver personalized and relevant content or offers.

AI buzz continues, but 2024 shifts focus from playful exploration to tangible results. Join us as we delve into “The Great Reconciliation”: standardizing tools, integrating AI into processes, and demanding proven ROI.

A key factor in achieving this collaboration is the use of data-driven experimentation. Data-driven experimentation allows companies to gather insights and make informed decisions based on real-time data. It provides a framework for testing and optimizing strategies, enabling companies to identify what works and what doesn't.

This article was written by Greg Kihlström for MarTech. As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI.

This article was written by Greg Kihlström for MarTech. Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to boost efficiency, gather valuable insights and enhance marketing outcomes with less effort.