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The Agile Brand with Greg Kihlström

#785: Avaya CTO David Funck on building persistent memory of the customer with AI

Today, we’re going to talk about breaking down the silos between our AI systems. We’ll explore a concept that promises to give our AI a persistent memory, allowing different models and platforms to share context and build a truly continuous, intelligent customer experience. To help me discuss this topic, I’d like to welcome, David Funck, Chief Technology Officer at Avaya.


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Ad-Supported Video on Demand (AVOD)

Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…

First-Party Customer View

Brands have a thorough understanding of their customers and governance over customers’ data privacy…

Agile, Customer-Centric Culture

The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…

Word of Mouth Marketing (WOMM)

Word of Mouth Marketing (WOMM) is a form of marketing that relies on the…

Authorized Push Payment (APP) Fraud

Authorized Push Payment (APP) fraud occurs when fraudsters deceive individuals or businesses into sending…

Customer Retention

Customer retention is the process of ensuring customers continue to engage with your products…

Conversational AI

Conversational AI enables individuals to interact with a web-based application in a similar manner…

Zero Party Data

While similar to first party data in that it is “owned” by the brand,…

Standard Operating Procedure (SOP)

A Standard Operating Procedure (SOP) is a set of step-by-step instructions compiled by an…

History of Search Engines

It’s hard to imagine, but there was a time before a single search engine…

3 Brand as Experience (Evolution of Brands)

With increased competition, and consumer preference for more tailored products and services, brands were…

Hubspot Marketing Cloud

HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…


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