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#846: Red Points’ Daniel Shapiro on brand protection in a deepfake world
Today, we’re going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we’re also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The dominant signal is a widening execution gap: organizations are deploying AI tools at an accelerating pace while the organizational competency, data infrastructure, and governance…
The dominant themes are: (1) the widening gap between AI tool adoption and organizational AI competency; (2) the restructuring of the marketing technology partner ecosystem…
Recent intelligence points to a single strategic imperative for CMOs: the marketing function must be rebuilt for an AI-mediated world, not just augmented with AI…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Agent2Agent (A2A) Protocol
Agent2Agent (A2A) is an open protocol for communication between independent AI agents. Its purpose…
Website
common topic, which could relate to a brand, an individual, product, cause, or organization.
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Customer Lifetime Value Model
Brands have a thorough understanding of what channels, tactics, offers, and messaging motivate customers,…
Customer-First, Employee-Driven
When you are able to achieve both customer-first and employee-driven approach and tie them…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
1st Party Data
arty data is often behavioral, as it is collected as a customer is taking…
Hubspot Marketing Cloud
HubSpot Marketing Hub is an AI-powered marketing automation and CRM platform that helps organizations…
3rd party data
Third-party data is information about people, households, or devices that is collected by an…
More Industry News
Articles on MarTech, AI, & Customer Experience
Proactive communication builds patient trust
In healthcare, effective communication has emerged as a cornerstone of building trust between patients and providers. The recent podcast discussion…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: The Analog Resurgence in a Digital-First World
As marketing leaders, we live and die by digital metrics and measurements. We obsess over…
Expert Mode: AI-Powered Customer Experience Transformation
The transformative potential of AI in customer experience (CX) is undeniable. While the hype around…
Expert Mode: Rethinking Customer Experience in the Age of AI
The rapid adoption of generative AI is transforming the customer experience landscape in profound ways. …
Expert Mode: The Future of Payments is Frictionless, Embedded, and AI-Powered
The payments landscape is rapidly evolving, driven by digital transformation and rising customer expectations. Consumers…