Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Forrester’s Chuck Gahun on AI agents as decision makers in the buyer’s journey
Today, we are at Forrester CX in New York City, and we’re going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn’t just about using AI in our marketing;…
Up-to-the-Minute Analysis
Insights from the last 48 hours
Recent research and press releases tell a story vendor marketing won’t. The gap between AI investment and AI readiness keeps widening. CMOs are caught between…
Five announcements on June 1, 2026 share one structural move: vendors exposed their proprietary data as a governed layer that AI agents call directly, through…
The flood of press releases we saw yesterday tells a story that Chief Marketing Officers (CMOs) need to look at closely. This isn’t just a…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
User Engagement
User engagement is often used in conjunction with a website, mobile app, or web-based…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Roles of a Data Science Team
There are many ways that a data science team can be structured. This may…
Experience Maturity
This is the measurement of how advanced an organization’s employee and customer experience processes,…
Five9
Five9 is an intelligent cloud contact center platform that helps businesses manage and optimize…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a marketing technique that helps boost website traffic organically.…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Latest Research
The more recent insights, trends, and stats to guide your work
Harris Poll: Driving Enterprise Value with Brand Momentum: A Modern Playbook for CX and Marketing Leaders
QuestBrand, by The Harris Poll, introduces Brand Momentum as a leading indicator of brand performance. It measures the direction and…
More Industry News
Articles on MarTech, AI, & Customer Experience
Priority is Strategy, Part 1
The concept of a priority mindset in organizational culture revolves around a collective belief and approach that hones in on…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Your Modern Data Warehouse is Sabotaging Your AI Strategy
As marketing leaders, we find ourselves in an interesting position. We are champions of innovation,…
Expert Mode: Taming the Data Chaos for Smarter Customer Engagement
As marketing leaders, we are drowning in more customer data than ever before, yet a…
Expert Mode: The Agility Paradox: Why Brand Integrity Requires Constant Motion
In entrepreneurship, the exit is often portrayed as the final chapter. It’s the moment the…
Expert Mode: Lessons in Growth to Acquisition from Boots-on-the-Ground Expertise
The prevailing narrative of the tech founder is a well-worn path. It usually involves a…
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