Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Minimum Viable Product (MVP)
A minimum viable product (MVP) is a version of a product offering or service…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Treasure Data
Treasure Data is a cloud-based Customer Data Platform (CDP) that enables enterprises to unify,…
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More Articles on MarTech, AI, & Customer Experience
Enhancing AI-assisted software engineering through transparency
In software development, transparency has emerged as a critical factor in enhancing efficiency and productivity. As organizations increasingly rely on…
