Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Foot Traffic Attribution (FTA)
Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
2nd party data
your brand, and first party data, in that you have the capability of using…
Unified Communications as a Service (UCaaS)
UCaaS, or Unified Communications as a Service, is a cloud-based communication system that integrates…
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More Articles on MarTech, AI, & Customer Experience
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles…
