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Georgia-Pacific’s Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding
Georgia-Pacific consumer experience leader Melissa Blunte on why more data creates precision, not understanding — and how to make consumer insight a whole-company job.
Feature: 2026 Holiday Shopping Data & Analysis
Insights from the last 48 hours
ChatGPT ads go live across 31 European markets today with targeting stripped down to the current conversation. Agent identity moves under a Linux Foundation body. OpenAI and Anthropic split on data retention. Other…
Martech news for August 21, 2026: NielsenIQ finds 58% of shoppers ignore brand ownership, Gravitate publishes AEO research, KNOREX flags going concern.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Red/Amber/Green (RAG) Scoring
Red/Amber/Green (RAG) Scoring is a simple status classification method that uses three color-coded categories—Red,…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
Ask Rally
AskRally is a customer intelligence platform that helps B2B marketing teams discover their ideal…
Technical Debt
Technical debt refers to the accumulation of shortcuts or quick fixes that are taken…
Product Vision (Scrum Element)
The Product Vision is defined as a description of the product, project, or campaign…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Failure Mode and Effects Analysis (FMEA)
Failure Mode and Effects Analysis (FMEA) is a structured approach to identifying and addressing…
Simple Prioritization Framework
The simple prioritization framework provides organizations with a method to rank and prioritize initiatives…
Minimum Viable Product (MVP)
A Minimum Viable Product (MVP) is the simplest version of a product, service, feature,…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Latest Research
The more recent insights, trends, and stats to guide your work
Harris Poll: Employee Voice: The New Standard for Brand Credibility and Customer Trust
Workplace culture no longer remains confined to internal discussions; it has become public culture, broadcast across social feeds. This shift…
More Industry News
Articles on MarTech, AI, & Customer Experience
AI and brand reputation requires a careful balance
A new study by the Global Risk Advisory Council has identified AI misuse as the number one risk factor for brand reputation. Miruna Dragomir, CMO at Planable and a respected voice in social media marketing, explains what this means for consumers and the content they engage with daily.
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