Expert Advice for Marketing Leaders on MarTech, AI, & CX
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Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy
Acoustic CMO Alexi Hatch on why buyer-intent signals are decaying, how to build activate-ready first-party data, and why “every problem is an attribution problem.
Up-to-the-Minute Analysis
Insights from the last 48 hours
Yesterday’s press releases tell a story that vendor headlines consistently obscure: the gap between AI investment and AI transformation in marketing is only widening. Three…
This week’s signals point to a structural shift in go-to-market architecture, not incremental AI feature adoption. The convergence of AI-mediated B2B buying (HBR’s “dark funnel”…
Yesterday’s announcements concentrated on the control layer for enterprise AI rather than on new agents. The largest cluster formed around Anthropic’s Claude Compliance API, with…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Master Data Management (MDM)
Master Data Management (MDM) is a comprehensive method of managing and maintaining an organization’s…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
Sales Enablement (SE)
Sales Enablement (SE) is the strategic process of equipping sales teams with the tools,…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
Software as a Service (SaaS)
SaaS is a delivery model in which software applications are hosted by a third-party…
Latest Research
The more recent insights, trends, and stats to guide your work
The Harris Poll: The Joy Rematch: Crafting Modern Sports Experiences for Evolving Fan Demands
The landscape of sports consumption is undergoing a significant transformation. Traditional formats continue to demonstrate robust viewership and attendance, while…
More Industry News
Articles on MarTech, AI, & Customer Experience
Earning support through strong internal partnerships
The ability to forge strong partnerships is essential for success. The podcast discussion highlights the importance of building relationships, particularly…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Your Marketing Spend is Up, But Your Impact is Down. Here’s How to Fix It.
According to recent research from Shutterstock, while global ad spend has surged by 33%, the…
Expert Mode: GEO and the New Balance of Power in the Age of AI
The conversational AI layer that is rapidly becoming the de facto starting point for information…
Expert Mode: Beyond Translation—The Nuances of Global Localization Strategy
With finite budgets and infinite possibilities, the question isn’t simply what to localize, but where…
Expert Mode: Why Your AI Strategy is Failing Before it Starts
For many enterprise marketing leaders, the reality on the ground feels less like a revolution…
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