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RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation
Today, we’re going to talk about the often-overlooked foundation of successful business transformation: the human experience. We’ll explore why the employee experience isn’t just an HR initiative but a direct driver of customer outcomes, and how designing systems around the way people actually think—not just how we’re…
Up-to-the-Minute Analysis
Insights from the last 48 hours
The dominant theme is (wait for it…) agentic AI: autonomous systems that don’t just generate content or surface insights, but take action, trigger workflows, and…
The marketing technology industry is undergoing a structural repricing of what AI is worth — and who pays for it. Three distinct forces are converging…
Three converging signals define this moment. First, AI-driven commerce is generating real traffic but failing to convert it at the same rates as traditional search…
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
A/B Testing
A/B testing refers to the practice of comparing two versions of something in order…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
Retention Rate
Retention rate is a calculation of how many customers you keep at the end…
Business Value (Scrum Element)
It is ultimately the product owner’s responsibility to determine the definition of business value,…
User Experience (UX)
ce on a product or Web-based platform. User Experience (UX) is the overall experience…
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
House of the Customer: A blueprint for 1:1, customer-first, employee-driven business transformation (2023)
House of the Customer defines the components and structure needed for organizations to create…
_North Star Goals
North Star Goals are the ultimate goal of great personalized experiences, which can be…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
3rd party data
Third-party data is information about people, households, or devices that is collected by an…
Latest Research
The more recent insights, trends, and stats to guide your work
Pre-Black Friday Holiday Shopping: Initial Findings from Salesforce
The annual Cyber Week sales period continues to be a critical benchmark for overall digital commerce performance, revealing essential shifts…
More Industry News
Articles on MarTech, AI, & Customer Experience
MarTech: Ethical considerations for AI adoption in MOps
This article was written by Greg Kihlström for MarTech. AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making.…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Navigating the Personalization Paradox in an AI-Driven World
It’s the central paradox of our discipline. As marketing leaders, we are tasked with delivering…
Expert Mode: The Strategic Blueprint for Building an AI-Powered Enterprise
We recently had a conversation with Arto Minasyan, Founder and President of Krisp.ai, a company…
Expert Mode: Beyond the Automation Hype: Designing an Empathetic Future with AI
The real challenge, and the greater opportunity, lies not in replacing human effort but in…
Expert Mode: The Multiplier Effect of a Platform Mindset
In the modern enterprise, the term “agility” is ubiquitous. It’s a North Star for leadership,…