Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Brand Awareness
Brand awareness is a measurement of how easily consumers are able to recognize and…
Word of Mouth Marketing (WOM)
Word of Mouth Marketing (WOM) relies on customers to share (verbally or written) their…
Call To Action (CTA)
A Call to Action, or CTA, is a phrase or button on your website…
Build vs. Buy
Build vs. Buy refers to the philosophy and approach that organizations take when determining…
Digital Asset Management (DAM)
Digital Asset Management (DAM) refers to the practice of organizing, storing, and retrieving digital…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
Payments Media Network (PMN)
Payments Media Network (PMN) is an innovative marketing platform that allows brands and retailers…
Multi-channel marketing measurement
Multi-channel marketing measurement involves measuring and analyzing multiple marketing channels simultaneously.
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More Articles on MarTech, AI, & Customer Experience
Centralized AI enhances marketing collaboration
In today’s fast-paced digital environment, marketers are increasingly turning to artificial intelligence (AI) to streamline their processes and improve their…
