Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Sprint (Scrum Element)
A Sprint is a pre-defined period of time – usually two- or four- weeks,…
2nd party data
your brand, and first party data, in that you have the capability of using…
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Unified Communications as a Service (UCaaS)
UCaaS, or Unified Communications as a Service, is a cloud-based communication system that integrates…
Target Audience
A target audience is a group of individuals that a business intends to reach…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Walled Garden
The concept of a walled garden refers to a closed ecosystem that virtually restricts…
Data Management Platform (DMP)
A Data Management Platform (DMP) is web-based software used by marketers to collect and…
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