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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to create…
Account Takeover (ATO)
Account Takeovers (ATO) occur when unauthorized individuals gain access to and take control of…
Acquia Cloud Platform
Acquia Cloud Platform is a fully managed, enterprise-grade cloud hosting and development platform optimized…
Likert Scale
The Likert scale is a psychometric scale commonly used in questionnaires to measure respondents’…
Reverse Logistics
Reverse logistics in the context of e-commerce refers to the process of managing the…
Ad-Supported Video on Demand (AVOD)
Ad-Supported Video on Demand (AVOD) is a video distribution model that allows users to…
Third-Party Cookies
Third-party cookies are small pieces of data that are stored on a user’s device…
Alan Gould
Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the…
Internet of Things (IoT)
The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…
Virtual Reality (VR)
Virtual Reality (VR) is a simulated digital environment that completely immerses users in a…
Random Forest
Random Forest is a supervised machine learning algorithm that uses an ensemble of decision…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: What Business Can Learn from Improv—and Why It Might Save Your Culture
When most people hear the word “agility,” they think of Scrum boards, KPIs, or digital…
Expert Mode: How Retail Marketers Can Stop Playing Catch-Up and Start Predicting What’s Next
Retail marketing isn’t just moving fast—it’s accelerating toward something closer to chaos. Consumers scroll, click,…
Expert Mode: Turning Relationship “Gut Feel” into AI‑Powered Client Intelligence
Walk the halls of any professional‑services firm and you’ll spot the same spreadsheet taped to…
More Articles on MarTech, AI, & Customer Experience
Finding the right balance between automation and human interaction
The integration of technology into sales processes has become not just advantageous but essential in B2B marketing. As sales cycles…
