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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Stitch Fix
Stitch Fix is a personalized online styling service that uses algorithms and data science…
Gradient Boosting
Gradient Boosting is a machine learning method that builds predictive models by combining the…
Audioeye
Audioeye is a Software as a Service (SaaS) platform that provides website accessibility solutions…
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Katana Cloud Inventory
A cloud-native inventory and smart manufacturing resource planning (MRP) platform providing real-time stock visibility,…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Storyblok
Storyblok is a headless, composable CMS that empowers developers and marketers to collaboratively build…
Product Detail Page (PDP)
A Product Detail Page (PDP) is the canonical page in an e-commerce experience that…
Auxia
Auxia is an agentic marketing platform for large enterprises that uses synchronized AI agents…
Resonate
Resonate is a consumer intelligence platform providing brands with access to deep understanding of…
Adobe Experience Manager (AEM)
Adobe Experience Manager (AEM) is a comprehensive content management solution designed to streamline the…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: From Surveillance to Full‑Spectrum Job‑Site Intelligence
On a modern construction site, cranes swing steel beams skyward while subcontractors juggle schedules, safety…
Expert Mode: Turning Generative AI into a CX Power‑Up—Not a Replacement
Contact centers have endured every technology fad imaginable—IVRs that trapped callers in endless loops, chatbots…
Expert Mode: Navigating the New Frontier of Omnichannel Attribution
Attribution has long been one of marketing’s thorniest challenges. With consumers increasingly shifting between devices,…
More Articles on MarTech, AI, & Customer Experience
Enhancing customer success with artificial intelligence-based approaches
Organizations are increasingly turning to artificial intelligence (AI) as a catalyst for enhancing customer success. The integration of AI technologies…
