Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Decision Latency Index (DLI)
The Decision Latency Index (DLI) is a business performance metric that measures the average…
Slow Moving Consumer Goods (SMCG)
Slow Moving Consumer Goods (SMCG) refer to consumer products that have a low turnover…
Root Cause Analysis (RCA)
Root Cause Analysis (RCA) is a methodical approach used in problem-solving to identify the…
Business-to-Business-to-Consumer (B2B2C)
B2B2C stands for business-to-business-to-consumer and refers to the process of businesses selling products or…
Customer Journey Taxonomy
Customer Journey Taxonomy is a structure of categories that organizes systems, content, and data…
Real-Time Interaction Management (RTIM)
Real-Time Ineraction Management (RTIM) is a marketing automation strategy that enables marketers to deliver…
MACH (Microservices, API-first, Cloud-native, Headless)
MACH stands for Microservices, API-first, Cloud-native, and Headless. In short, it’s a new approach…
Kübler-Ross Change Curve
When discussing the emotional response category of reactions to change, I think it’s important…
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Expert Mode
Expert Mode: Rethinking Retail, SaaS, and AI Strategy in the Age of Agility
The convergence of artificial intelligence (AI) and marketing has ignited a fervor, leaving many enterprise…
Expert Mode: Rethinking Loyalty in a Value-First World
The ground beneath our feet is shifting. As consumer behaviors evolve in response to economic…
Expert Mode: Navigating the Shifting Sands of the Marketing Talent Landscape
The marketing landscape is in constant flux, and the talent pool that supports it must…
Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI
The digital advertising landscape is in constant flux, a reality that keeps even the most…
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More Articles on MarTech, AI, & Customer Experience
MarTech: Agentic AI is about to transform the martech stack — and the way marketers work
This article was written by Greg Kihlström for MarTech. Marketing technology was already evolving at breakneck speed when generative AI…
