A Guide to Marketing Technology and CX

Customer success is about customer experiences. This statement holds true in the world of business, where companies strive to create positive experiences for their customers in order to retain them and build long-lasting relationships.

Trust is a crucial aspect of any relationship, whether it be personal or professional. In the podcast interview, Gary David, PhD emphasizes the importance of earning trust through social connection.

Welcome to today’s episode where we explore the magic of branding with Jon Davids, author of Marketing Superpowers: Build a brand so good that getting customers feels like magic and …

Artificial intelligence (AI) transparency is a crucial factor in building consumer trust in today's digital age. The podcast discussion sheds light on the importance of transparency in AI usage of customer data, highlighting how businesses can leverage AI tools effectively to drive success in their marketing efforts. The conversation emphasizes the need for brands to close the AI transparency gap and prioritize data security to build trust with consumers.

Customer success strategy is becoming increasingly important in today's business landscape, as organizations are realizing the value of focusing on their existing customer base to drive growth and revenue.

Welcome to today’s episode, where we’re diving into the dynamic world of digital signage with Misty Chalk, Vice President of Sales, Americas at BrightSign. We’ll explore how digital signage is transforming brand strategies and customer experiences across various industries.

Listening to user clickstream data to understand customer behavior and preferences can yield greater benefits than traditional methods. By analyzing what users are clicking on, adding to cart, purchasing, and abandoning within the e-commerce buyer's journey, businesses can gain valuable insights into what products are attractive to their customers. This data allows companies to tailor their search results to show relevant products that are more likely to interest and satisfy their customers.

Which measurement method do you need: Multi-Touch Attribution, Incrementality Modeling, or Matched Market Testing? What if you want them all? My guest today will show you how to do just that. Welcome to One Amazing About Bonsai Data Solutions. Today, host Greg Kihlström welcomes Matt Butler, Co-Founder & CEO of Bonsai Data Solutions and he will be sharing one amazing thing about Bonsai Data Solution with us today: Overstory