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#802: eTail’s Lena Moriarty on e-commerce in the year ahead
Today, we’re going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead. We’ll explore the real-world impact of AI on the customer experience, the rise of agentic commerce, and how marketing leaders can prepare for a future that’s arriving faster than anyone expected. To help me discuss this topic, I’d like to welcome back Lena Moriarty, Head of Marketing at eTail.
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The marketing wiki with everything you need to know:
Most popular terms
Agile, Customer-Centric Culture
The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…
Conversational AI
Conversational AI enables individuals to interact with a web-based application in a similar manner…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Zero Party Data
While similar to first party data in that it is “owned” by the brand,…
First-Party Customer View
Brands have a thorough understanding of their customers and governance over customers’ data privacy…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
History of Search Engines
It’s hard to imagine, but there was a time before a single search engine…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
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With increased competition, and consumer preference for more tailored products and services, brands were…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
Revenue Operations (RevOps)
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