Expert Advice for Marketing Leaders on MarTech, AI, & CX

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From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Natural Language Processing (NLP)

Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…

Measurement (Component of The Center of Experience)

Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…

1 Brand as Object (Evolution of Brands)

Our use of logos to represent companies, organizations, or individuals is based on a…

Business Intelligence (BI)

Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…

Media Elasticity

Media elasticity refers to the percentage change in a marketing outcome (such as sales,…

Two-Factor Authentication (2FA)

Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…

Product Roadmap

The product roadmap is a high-level visual representation of an organization’s product strategy over…

(4) Principles of Explainable AI

Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…

Retrospective Meeting Agenda

You can use this Retrospective Meeting Agenda and modify it for your own purposes.…

Infios

Infios is a global supply chain software company that provides an integrated suite of…

2 Brand as Idea (Evolution of Brands)

As consumers and marketers have grown more sophisticated, it is not enough to simply…

Content Marketing

Content marketing is the practice of creating valuable, relevant, and consistent content that attracts…


The Agile Brand with Greg Kihlström podcast

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

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Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth

The rise of the creator economy is a testament to the rapid transformation of the…

Expert Mode: The Untapped Potential of Digital Accessibility

Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …

Expert Mode: Composable CDPs and the Rise of AI-Powered Marketing

The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving…

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