Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Monthly Recurring Revenue (MRR)
Monthly Recurring Revenue (MRR) is a metric that tracks the amount of recurring revenue…
A/B/N Testing
A/B/N testing, also known as split testing or bucket testing, helps marketers identify the…
Personal Identifiable Information (PII)
Personal Identifiable Information (PII) is any data that could potentially be used to identify…
Inbound Marketing
visitors through earned interest, and often through helpful content.
Learning & Development (L&D)
Learning and Development (L&D) refers to the deliberate efforts made by organizations to improve…
Project Management Office (PMO)
A Project Management Office (PMO) is a centralized department within an organization that is…
_The Evolution of Brands
Over time brands and branding has evolved through 5 important stages.
Chiefmartec Marketing Technology Landscape (Infographic)
The famously-shared graphic illustrates just how many marketing technology companies and platforms there are.
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More Articles on MarTech, AI, & Customer Experience
The nonlinear buyer’s journey
The traditional buyer’s journey has undergone a significant transformation. Gone are the days when the buyer’s journey could be neatly…
