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#782: Salesforce Marketing Cloud CMO Bobby Jania on the end of “Do Not Reply” marketing
Today, we’re going to talk about the end of an era: of one-way, impersonal, “do not reply” marketing. We’ll explore the shift from siloed campaigns to unified, real-time conversations, and what it takes to empower every single employee, from sales to service, to be an extension of the marketing team to build trust and drive growth. To help me discuss this topic, I’d like to welcome, Bobby…
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Snipp
Snipp is a marketing technology platform specializing in promotions, rebates, and loyalty programs. It…
Marketing Automation
Marketing automation can be defined as the platform(s) that allow a brand to nurture…
Wireframes
Wireframes are generally related to web, mobile, or software application design. They can be…
Data (Component of The Center of Experience)
While there are many applications of artificial intelligence (AI) and machine learning that can…
Platform (Component of the Center of Experience)
The tools, processes and methods used to create experiences are critical to tasks being…
Lean data strategy
Lean data is a focused approach to extracting valuable insights from a wealth of…
Digital Delight: Planning, measuring, and optimizing great digital CX and EX
Digital Delight discusses planning, measuring, and optimizing great digital customer and employee experiences.
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Zappi
Zappi is an agile consumer insights platform designed to help enterprise brands and creators…
Zero-Click Searches
Zero-click searches refer to search engine queries where users obtain the information they need…
Visitor Segmentation
The process of dividing visitors to a marketing channel based on a set of…
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Targeted ads require strategic execution
In advertising, and particularly during high-stakes events like the Super Bowl, the importance of targeted advertising cannot be overstated. As…
