A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™
Is your brand’s story building trust—or are you leaving credibility to chance? Our guest today is Karla Jo Helms, Founder…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
2nd party data
your brand, and first party data, in that you have the capability of using…
Exponential Growth of Content
The concept that, as multi-channel marketing and communication grow towards omnichannel, the content requirements…
Retail Media Network (RMN)
A retail media network is a business model that functions as an advertising platform.…
Daily Standup Meeting Agenda
You can use this Daily Standup Meeting Agenda and modify it for your own…
_Center of Experience
A Center of Excellence that is built around promoting brand experience, or the combination…
Unified Communications as a Service (UCaaS)
UCaaS, or Unified Communications as a Service, is a cloud-based communication system that integrates…
Target Audience
A target audience is a group of individuals that a business intends to reach…
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More Articles on MarTech, AI, & Customer Experience
The nonlinear buyer’s journey
The traditional buyer’s journey has undergone a significant transformation. Gone are the days when the buyer’s journey could be neatly…
