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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Resonate
Resonate is a consumer intelligence platform providing brands with access to deep understanding of…
Alan Gould
Alan Gould is a visionary leader and the Founder and Co-CEO of MutualMarkets, the…
Third-Party Cookies
Third-party cookies are small pieces of data that are stored on a user’s device…
Random Forest
Random Forest is a supervised machine learning algorithm that uses an ensemble of decision…
Virtual Reality (VR)
Virtual Reality (VR) is a simulated digital environment that completely immerses users in a…
Intention-to-Treat (ITT) Analysis
Intention-to-Treat (ITT) analysis is an experimental analysis principle that evaluates outcomes for all subjects…
Product Information Management (PIM)
Product Information Management (PIM) is the process and system for centralizing, standardizing, enriching, and…
Koddi
Koddi is a marketing technology platform specializing in metasearch and programmatic advertising for the…
Internet of Things (IoT)
The Internet of Things (IoT) refers to a network of physical objects—often called “things”—that…
Identity Resolution
Identity resolution is the process of recognizing and linking identifiers that belong to the…
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Partner Relationship Management (PRM) System
Partner Relationship Management (PRM) systems are software platforms that help organizations recruit, onboard, enable,…
Latest Research
The more recent insights, trends, and stats to guide your work
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Why Slow is the New Down—and What That Means for Digital Experience
Your website might technically be “up,” but if it’s slow, your customers have already moved…
Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game
We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data…
Expert Mode: Why Your Agile Practice Needs a Dashboard—and a Dose of Reality
If you think Agile is just about story points and sprint velocity, Gabrielle Wieczorek wants…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Centralized AI enhances marketing collaboration
In today’s fast-paced digital environment, marketers are increasingly turning to artificial intelligence (AI) to streamline their processes and improve their…
