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#793: PAN Communications CMO Mark Nardone on 2026 predictions and staying ahead of GEO
Today, we’re going to talk about how generative AI is creating a new layer between your brand and your customers, changing how they discover information and what they trust. We’ll explore the surprising new balance of power between owned media and earned media, and what it means for your PR, content, and SEO strategies moving forward. To help me discuss this topic, I’d like to welcome, Mark Nardone, CMO at PAN.
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Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
3 Brand as Experience (Evolution of Brands)
With increased competition, and consumer preference for more tailored products and services, brands were…
Delivery Duty Paid (DDP)
Delivery Duty Paid (DDP) is an international shipping agreement where the seller assumes full…
Retrieval Augmented Generation (RAG)
Retrieval Augmented Generation (RAG), is an AI-based approach that combines the strengths of information…
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Null hypothesis
A null hypothesis states that there is no significant difference between a set of…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
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