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#47: One Amazing Thing About Transmission with Ricky Abbott
Welcome to One Amazing About Transmission. Today we’re talking with Ricky Abbott, President at Transmission about their documentary: Who is Watson? The Day AI Went Primetime.
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Data Science (for Marketers)
Data science is the process and practice of extracting insights from data using various…
Synthetic Identity Fraud
Synthetic Identity Fraud is a type of financial fraud in which criminals create a…
Generative Pre-Trained Transformer (GPT)
Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…
Wrike
Wrike is a versatile enterprise-level work management platform that provides teams with a single…
Enterprise Resource Planning (ERP)
Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…
Radial
Radial is a b2c e-commerce platform offering a range of omnichannel solutions for brands…
Reverse Logistics
Reverse logistics in the context of e-commerce refers to the process of managing the…
Subscription Video on Demand (SVOD)
Subscription Video on Demand (SVOD) is a content distribution model where users pay a…
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
History of E-Commerce
A brief history of E-commerce, from the early pre-internet foundations in the 1960s to…
Synthetic Data
Synthetic data refers to artificially generated data that is created to mimic the characteristics…
mParticle
mParticle is a customer data platform that simplifies the collection, organization, and activation of…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Reinventing an $18B Professional Services Giant—Inside Kyndryl’s Brand Genesis
Every marketer loves a clean slate—right up until the moment the eraser squeaks across a…
Beyond the AI Hype—Making B2B Marketing Smarter, Faster, and More Personal
AI in marketing isn’t new—but the pace, expectations, and competitive pressure around it have dramatically…
Expert Mode: Unlocking the Network Effect of AI in Marketing
The transformative potential of artificial intelligence (AI) in marketing is no longer a futuristic fantasy;…
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Synthetic responses enhance market research efficiency
The integration of artificial intelligence (AI) into market research is not merely a trend; it represents a fundamental shift that…
