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#808: Resident Expert: Bill Staikos on the market activity in 2025 MarTech & CX platforms and what 2026 will bring

Today, I’m excited to talk with our 2026 Resident Expert on the CX and MarTech platform landscape. We’re going to focus on the business and business opportunities that mergers, acquisitions, and big moves in the market provide to these platforms’ customers. Our focus today is going to be a recap of market activity in 2025 with an eye towards what to expect in 2026. To help me discuss this topic, I’d like to welcome, Bill Staikos, Founder at Be Customer Led.


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Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Subscription Video on Demand (SVOD)

Subscription Video on Demand (SVOD) is a content distribution model where users pay a…

Authorized Push Payment (APP) Fraud

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5 Brand as Facilitator (Evolution of Brands)

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Veritone

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Conversational AI

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Monday.com

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Agile, Customer-Centric Culture

The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…

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Generative Pre-Trained Transformer (GPT)

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First-Party Customer View

Brands have a thorough understanding of their customers and governance over customers’ data privacy…

User Generated Content (UGC)

User-generated content or UGC refers to any content that is created by your audience,…


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