Expert Advice for Marketing Leaders on MarTech, AI, & CX

Catch the latest episodes of our award-winning podcasts for CMOs and marketing professionals

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

#806: NiCE Cognigy VP of Marketing Alan Ranger on agentic customer service

Today, we’re going to talk about the next evolution of AI in customer service. As more companies turn to automation to manage scale and efficiency, the real challenge isn’t just implementing a chatbot; it’s ensuring that technology actively solves problems and enhances the customer relationship, rather than just deflecting tickets. To help me discuss this topic, I’d like to welcome, Alan Ranger, VP Marketing at NiCE Cognigy.


From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.


Martechipedia™ Wiki

The marketing wiki with everything you need to know:

Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP) refers to a category of business management software that integrates…

Subscription Video on Demand (SVOD)

Subscription Video on Demand (SVOD) is a content distribution model where users pay a…

5 Brand as Facilitator (Evolution of Brands)

The brand, which was primarily thought of in the past as the “maker” of…

Agile, Customer-Centric Culture

The organization continuously improves its outcomes by systematic improvements in process and delivery, driven…

Conversational AI

Conversational AI enables individuals to interact with a web-based application in a similar manner…

Zero Party Data

While similar to first party data in that it is “owned” by the brand,…

First-Party Customer View

Brands have a thorough understanding of their customers and governance over customers’ data privacy…

3 Brand as Experience (Evolution of Brands)

With increased competition, and consumer preference for more tailored products and services, brands were…

History of Search Engines

It’s hard to imagine, but there was a time before a single search engine…

Customer Retention

Customer retention is the process of ensuring customers continue to engage with your products…

Generative Pre-Trained Transformer (GPT)

Generative Pre-trained Transformer (GPT) is an advanced type of artificial intelligence model developed by…

User Generated Content (UGC)

User-generated content or UGC refers to any content that is created by your audience,…


The Agile Brand with Greg Kihlström podcast

Follow and subscribe on: 
Apple | Spotify | YouTube | iHeart | Player FM 

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


Latest Research

More research

Up-to-the-Minute

Analysis & Insights from the last 48 hours

More news


Expert Mode Articles


Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation

Expert Mode: Navigating Uncertainty in Digital Advertising and Maximizing ROI

The digital advertising landscape is in constant flux, a reality that keeps even the most…

Expert Mode: Navigating AI’s Effect on Publishing and SEO

The publishing industry is undergoing a seismic shift, driven by the rise of AI-powered search…

Expert Mode: Rethinking the Consumer Journey in a Connected Ecosystem

The classic marketing funnel—awareness, consideration, conversion—feels quaint in today’s dynamic digital landscape.  Consumers engage with…

The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.