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#789: Replay: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly …
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Revenue Operations (RevOps)
Revenue Operations, or RevOps, is the strategy that focuses on increasing revenue by aligning…
Natural Language Processing (NLP)
Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that enables computers…
Measurement (Component of The Center of Experience)
Return on Experience (ROX) is the primary Key Performance Indicator (KPI) associated with The…
1 Brand as Object (Evolution of Brands)
Our use of logos to represent companies, organizations, or individuals is based on a…
Media Elasticity
Media elasticity refers to the percentage change in a marketing outcome (such as sales,…
Business Intelligence (BI)
Business Intelligence (BI) encompasses the technologies, applications, strategies, and practices used to collect, analyze,…
Two-Factor Authentication (2FA)
Two-Factor Authentication (2FA) is a security process that enhances the protection of online accounts…
Infios
Infios is a global supply chain software company that provides an integrated suite of…
Product Roadmap
The product roadmap is a high-level visual representation of an organization’s product strategy over…
(4) Principles of Explainable AI
Explainable artificial intelligence is governed by four fundamental principles, as identified by data-science experts…
Retrospective Meeting Agenda
You can use this Retrospective Meeting Agenda and modify it for your own purposes.…
2 Brand as Idea (Evolution of Brands)
As consumers and marketers have grown more sophisticated, it is not enough to simply…
Expert Mode Articles
Hear from Thought Leaders About Marketing technology, CX, and Digital Transformation
Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth
The rise of the creator economy is a testament to the rapid transformation of the…
Expert Mode: The Untapped Potential of Digital Accessibility
Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative. …
Expert Mode: Composable CDPs and the Rise of AI-Powered Marketing
The marketing technology landscape is in constant flux, a swirling vortex of new platforms, evolving…
More Industry News
More Articles on MarTech, AI, & Customer Experience
Intentionally investing in your personal brand
The concept of personal branding has evolved from a mere marketing strategy to a fundamental aspect of professional development and…
