A Guide to Marketing Technology and CX

You need to translate enablers into outcomes in financial terms that clarify how the investment (time, money, or resources) will provide a return like revenue growth, cost reduction, or increased profits.

Data sprawl is a problem that many organizations face in today's digital age. The podcast interview with Sean Falconer highlights the challenges that companies encounter when dealing with vast amounts of personal data, such as personally identifiable information (PII). Falconer mentions how companies have treated personal data the same as other types of data, leading to a situation where there are numerous copies of the same data scattered across multiple databases, log files, and backups.

Strategic marketplace presence is key for brands looking to drive sales and increase market share. With the rise of e-commerce and online marketplaces, consumers have more options than ever before when it comes to shopping for products. As a result, brands must carefully consider where and how they position themselves in order to stand out and attract customers.

Understanding and utilizing customer data effectively is crucial for marketers to create personalized and engaging experiences. One of the key components of this strategy is leveraging first-party data.

One key aspect of achieving success with artificial intelligence (AI) in marketing is constant learning. As mentioned in the podcast transcript, AI technology is evolving at a rapid pace, and marketers need to stay updated on the latest trends, tools, and techniques to effectively leverage AI for their marketing strategies. Constant learning is essential for marketers to understand how to write prompts, engineer content, and utilize AI tools to enhance their marketing efforts.

Artificial intelligence (AI) is pushing retailers to digitize their operations. Kristin and Elizabeth from eTail Palm Springs emphasized the need for a robust and seamless backend technology system in order to unlock the full potential of AI. This includes having great data that is not siloed, as well as streamlining back-office processes.

Customer centric culture starts at the top. This is a phrase that we often hear in the business world, but what does it really mean? I

Artificial intelligence (AI) enhances customer experience by improving the efficiency and personalization of phone call interactions. Through the use of AI technologies, businesses can analyze phone call data to gain insights into customer needs and preferences. This data can then be used to tailor products, services, and marketing strategies to better meet customer expectations.