A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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#631: SMS and meaningful customer connections with Amanda McGuckin Hager, TrueDialog
Today, we’re joined by Amanda McGuckin Hager, Chief Marketing Officer at TrueDialog, where she’s leading the charge in leveraging SMS…
Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Point of Sale (POS)
Point of Sale (POS) refers to the location or medium where sales transactions occur…
Incrementality
Incrementality in advertising measurement refers to the causal impact of a marketing or advertising…
Customer Retention
Customer retention is the process of ensuring customers continue to engage with your products…
Sales Qualified Lead (SQL)
A sales qualified lead (SQL) is a potential customer that has already been deemed…
Intrapreneur
An intrapreneur is an employee within a company who takes on an entrepreneurial role,…
Sprint Retrospective (Scrum Element)
A critical part of the agile approach is having an opportunity to reflect on…
The Agile Brand: Creating Authentic Relationships Between Companies and Consumers (2018)
The Agile Brand is a follow up to 2016’s The Agile Web, which explored…
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The Agile Brand Guide® Book Series
The internationally best-selling series available in print, digital and audio.
In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.
More Articles on MarTech, AI, & Customer Experience
Upgrading the Funnel for Nonlinear Journeys
With the continual onset of rapid technological advancements and shifting consumer behaviors, the traditional marketing funnel is facing an existential…
