Expert Advice for Marketing Leaders on MarTech, AI, & CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers information and insights to make better decisions.
Martechipedia™ Wiki
The marketing wiki with everything you need to know:
Most popular terms
Email Marketing
Email marketing is a type of digital marketing that involves sending emails to a…
Multimodal AI
Multimodal AI refers to artificial intelligence systems that can process, interpret, and generate data…
Brand Garden
The term brand garden describes a “walled” area that a brand creates in order…
StrategyOps
StrategyOps, or Strategy Operations, is the practice devoted to understanding and optimizing business strategies.…
Culture (Component of The Center of Experience)
Culture is something that is unique to an organization, the time and place it…
The Agile Consumer: Navigating the Empowered Economy and the Future of Customer Experience
Fourth book by Greg Kihlström, author of Meaningful Measurement of the Customer Experience, The…
Third-Party Logistics (3PL)
Third-party logistics (3PL) refers to the practice within the ecommerce sector where companies outsource…
4 Brand as Relationship (Evolution of Brands)
As more and more brands have adopted the experience approach, it has become clearer…
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More Articles on MarTech, AI, & Customer Experience
Building brand community through belief
Building brand community through belief is a powerful strategy for businesses looking to establish a loyal customer base and drive…
