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#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling
Today, we’re going to talk about how a brand can cut through an increasingly crowded market by turning its most loyal customers into its most powerful advocates. We’ll explore the strategy of reasserting brand relevance through authentic, community-driven storytelling, and what it takes to execute this when competitors are focused on features and scale. To help me discuss this topic, I’d like to welcome Lindsey Irvine, Chief…
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Peter Galvin
Peter is Chief Marketing Officer at NMI and is a 20-year veteran of global…
John Durocher
John Durocher leads the award-winning Calix Customer Success organization as chief customer officer. In…
Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20…
Rupali Jain
Rupali Jain is the Chief Product Officer at Optimizely. Previously she has held product…
Travis Cushing
As Chief Product Officer at RainFocus, Travis Cushing brings over 20 years of experience…
Sue Keith
Sue Keith is Corporate Vice President at Landrum Talent Solutions. With deep expertise in…
Rajesh Sankaran
Rajesh Sankaran is CMO at A-MAX Insurance.
Mark Smith
Mark Smith is Co-Founder of the Institute for Journey Management (I4JM) and Founder of…
Extract, Transform, Load (ETL)
Extract, Transform, Load (ETL) is a data integration process that pulls data from one…
Corin Mills
Corin Mills is the Brand Marketing & E-Commerce Director at MOO, specializing in data-driven…
CommerceIQ
CommerceIQ is a Retail Ecommerce Management Platform designed to help consumer brands win on…
Microsoft
Microsoft provides a comprehensive and deeply integrated suite of marketing, sales, and service applications…
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Building internal relationships for organizational success
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