A Guide to Marketing Technology and CX
From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.
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Martechipedia™
The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders
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Most popular terms
Governance (Component of the Center of Experience)
In the Center of Experience, governance defines how both customer and employee experience follow…
Foot Traffic Attribution (FTA)
Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…
Fast Moving Consumer Goods (FMCG)
Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…
Product Roadmap
The product roadmap is a high-level visual representation of an organization’s product strategy over…
Support Vector Machines (SVM)
Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…
User Generated Content (UGC)
User-generated content or UGC refers to any content that is created by your audience,…
The Center of Experience (2020)
The book provides a blueprint for organizations to implement a center of excellence incorporating…

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AI Integration Drives Enterprise Success
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