A Guide to Marketing Technology and CX

From the creators of The Agile Brand with Greg Kihlström® podcast, and the internationally best-selling The Agile Brand Guide® series of books on marketing technology topics, we're here to give marketers and CX professionals information and insights to make better decisions.

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Martechipedia™

The marketing technology wiki serving as a guide for CMOs, marketing and customer experience leaders, and aspiring leaders

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Governance (Component of the Center of Experience)

In the Center of Experience, governance defines how both customer and employee experience follow…

Foot Traffic Attribution (FTA)

Foot Traffic Attribution (FTA) is a specialized attribution tool used in marketing to analyze…

Fast Moving Consumer Goods (FMCG)

Fast Moving Consumer Goods (FMCG) are products that are sold quickly, at relatively low…

Product Roadmap

The product roadmap is a high-level visual representation of an organization’s product strategy over…

Support Vector Machines (SVM)

Support Vector Machines (SVM) are supervised machine learning algorithms used for classification, regression, and…

User Generated Content (UGC)

User-generated content or UGC refers to any content that is created by your audience,…

The Center of Experience (2020)

The book provides a blueprint for organizations to implement a center of excellence incorporating…


The Agile Brand with Greg Kihlström

Don't miss a thing. Listen to the top marketing technology podcast with host Greg Kihlström


The Agile Brand Guide E-commerce
The Agile Brand Guide: E-commerce is now available in print and digital formats. Featuring contributions from some of the world's top e-commerce thought leaders.

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The Agile Brand Guide® Book Series

The internationally best-selling series available in print, digital and audio.

In 3 hours or less, get up to speed on the trends, issues, and trends that affect your work. Marketing technology, CX, and strategy books for busy professionals.

The Agile Brand Guide®: Generative AI is now available

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The Agile Brand Guide
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